Senior Brand Marketing Executive

Coway (Malaysia) Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading environmental solutions provider in Kuala Lumpur is seeking a Brand Marketing Executive to support marketing activities and coordinate campaign execution. The ideal candidate will hold a Bachelor's degree in Marketing and have 2-3 years of relevant experience. Responsibilities include managing campaign timelines and developing content. This role offers a dynamic work environment with numerous perks, including medical benefits and a yearly performance bonus.

Benefits

Medical benefits

Miscellaneous allowance

Dental

Gym membership

Yearly Performance Bonus

Qualifications

• 2-3 years of experience in marketing, branding, or advertising.
• Excellent written and verbal communication skills.
• Attention to detail and strong team player.

Responsibilities

• Plan and execute 360° marketing campaigns.
• Manage campaign timelines and approvals.
• Develop engaging content for advertising campaigns.

Skills

Communication skills

Problem-solving

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Microsoft Office Suite

Google Office

Job description

This role is to support the superior to implement a series of marketing activities to make the brand as the preferred choice out of the competitors through product marketing. Well understood data insights to support and implement strategic marketing campaigns that connects to the company’s objectives.

Job Descriptions:

Campaign Coordination & Implementation

Assist in planning and executing 360° marketing campaigns (digital, outdoor, PR, event).

Manage campaign timelines, creative materials, and approvals to ensure smooth execution.

Work closely with agencies on creative adaptation, media placement, and post-campaign reports.

Work closely with internal teams, including product management, sales, and creative, to align branding and advertising efforts with overall business objectives.

Contribute to the development of engaging content for advertising campaigns, including social media posts, advertorial articles, creative copy, and video scripts.

Manage content calendars and scheduling to ensure consistent and timely delivery of marketing materials.

Product Marketing Support

Coordinate product launch materials, including brochures, digital assets, and display visuals.

Ensure product communication aligns with brand tone and key feature highlights.

Track competitor activities and market trends to support positioning and messaging.

Reporting & Budget Tracking

Support budget monitoring and invoice processing for campaigns.

Consolidate campaign reports and compile performance summaries for management.

Monitor and analyze the performance of advertising content, providing insights for optimization and improvement.

Requirements:

Bachelor's degree in Marketing, Advertising, Communications, or related field.

Minimum 2- 3 years of working experience in marketing, branding, or advertising preferred.

Proficiency in Microsoft Office Suite & Google Office.

Excellent communication skills, both written and verbal, with attention to detail.

Collaborative team player with a positive attitude and strong problem-solving abilities.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

• How many years' experience do you have as a Brand Marketing Executive?
• Which of the following Microsoft Office products are you experienced with?
• Which of the following statements best describes your right to work in Malaysia?
• Are you willing to travel for this role when required?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?

Retail & Consumer Products 101-1,000 employees

OUR HISTORY

Established in 1989, Coway has been dedicated to researching and developing environmental solutions, particularly in personal health and wellbeing. With the world's best specialists and scientists working hand‑in‑hand, we strongly believe that we can achieve our mission and make our vision a reality.

"Being a market leader in both Korea & Malaysia, we strive to expand our knowledge and diversify our expertise globally, with the aim to make the world a cleaner and purer place to live in."

Our unique competitive advantage is that we complement our high‑tech products with an innovative and modern design. In today's world, the design of a product plays a major role in decision‑making, thus prompting us to take that extra effort to deliver not just practical, but innovative design touches.

Through the years, we have progressively improved our Research & Development process with new findings and consumer behaviours. Simply said, this is our bread & butter, the fuel to keep us moving forward and dare we say, we will never settle.

OUR PHILOSOPHY

We Believe in Goodness

We believe that the sum of our actions will eventually create a better world to live in.

OUR MISSION

Together as a team, our journey of unearthing new possibilities, new solutions and new beginnings will continue for generations to come. We simply believe that a better world is possible when actions - of any sizes - are taken.

OUR VISION

The Life Care Company

At Coway, we strive to make the world a better place, a cleaner place and safer place. Our future generations deserve the best in everything - clean water, fresh air and a pristine environment. This is our vision. Our dream. Our pledge.

Perks and benefits Medical Miscellaneous allowance Dental Sports (e.g. Gym) Vision Outpatient Medical Card, Yearly Performance Bonus,