Senior Brand Manager

Blackmores; Shah Alam; On-site; MYR 120,000 - 150,000; Full time

Job summary

A leading natural health company is seeking a Senior Brand Manager for the Malaysia market. This role focuses on shaping brand strategy, engaging audiences through digital platforms, and leveraging data analytics to enhance brand performance. Candidates should possess at least 7 years of experience in brand management or digital marketing, along with a strong educational background. This position offers the opportunity to lead and innovate within a dynamic market.

Qualifications

• 7+ years of experience in brand management or digital marketing, preferably in health or FMCG.
• Ability to develop innovative marketing strategies.
• Strong insight generation and analytical skills.

Responsibilities

• Craft brand strategies to increase awareness and market presence.
• Lead a team to implement brand plans and monitor performance.
• Manage brand’s P&L to drive profitability.

Skills

Creative thinking

Data analysis

Excellent communication

Interpersonal skills

Strategic thinking

Cross-functional teamwork

Education

Bachelor's degree in Marketing, Business or related field

Tools

Excel

PowerPoint

Power BI

Job description

Blackmores Group is a leading natural health company with a proud Australian heritage and extensive reach across Asia Pacific. The company was founded by visionary naturopath Maurice Blackmore in 1932 with a vision to connect every person on earth to the healing power of nature through innovative, science‑backed health solutions for people and their pets worldwide.

Senior Brand Manager – Malaysia Market

Purpose of the Role

A Senior Brand Manager is responsible for shaping and maintaining the brand’s online presence, ensuring consistency across all digital channels, developing digital marketing strategies, engaging audiences through compelling content and managing online campaigns. The role also leverages data analytics to optimise brand performance and drive portfolio growth in Malaysia.

Responsibilities

• Craft brand strategies and brand plans to increase brand awareness and market presence.
• Lead a multi‑functional team to implement brand plans in the marketplace and monitor the performance of support plans.
• Analyse brand Profit and Loss (P&L) and drive profitability (Topline, GM % and Bottomline).
• Lead ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
• Build productive relationships with key interfaces to manage the brand’s day‑to‑day operations, external partners, and agencies.
• Provide input to volume forecasting, financial updates, and monitor key indicators and drivers of brand performance (6P – Proposition, Product, Packaging, Price, Place & Promotion).
• Recommend solutions and implement improvements to meet annual targets (Financial and Brand metrics including market shares, penetration, and brand health).
• Participate in NPD launch management, building launch plans, customer sell‑in, and handling legal and regulatory issues.
• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place, and positioning.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 7 years of experience in brand management, digital marketing, or a related role, preferably in health, pharmacy, or FMCG.
• Excellent communication and interpersonal skills.
• Creative thinker with the ability to develop innovative marketing strategies while managing day‑to‑day brand operations.
• Proficiency in data analysis and reporting tools (e.g., Excel, PowerPoint, Power BI).
• Strong strategic thinking and ability to connect trends to opportunities and translate them into executable plans that unlock growth across multiple markets.
• Demonstrates strong insight generation and analytical skills to develop robust marketing strategies.
• Effective cross‑functional team player who leads discussions and planning for the brand portfolio to ensure successful delivery of marketing‑led initiatives.
• Strong business and commercial acumen with an understanding of Blackmores strategies and the customer/consumer marketing environment.