Senior Brand Manager

Procter & Gamble; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Procter & Gamble Kuala Lumpur General Office is seeking a Senior Brand Manager to lead marketing and commercial plans for a billion-dollar brand. You will guide end-to-end plans, collaborate with cross-functional teams and deliver growth in the Malaysia market.

You will manage brand building strategies, drive category growth, and develop innovative promotion and pricing tactics with local partners to win with local consumers.

Qualifications

• Bachelor’s degree in any field (preferably business/marketing)
• 3–7 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG
• Strong market knowledge of Malaysia for local brand strategies
• Excellent forward-thinking, strategic and courageous leadership
• Strong strategic and analytical thinking, able to connect data points to insights
• Ability to drive innovation and brand growth
• Strong communication and teamwork capabilities

Responsibilities

• Define Growth Models for unlocking growth of P&G brands using consumer and shopper insights and campaign analysis
• Lead brand building strategies, activities and initiative maximization across online and offline retailers
• Identify consumers’ needs and wants and provide inputs to design the right package and formula for local win
• Communicate with local partners, stakeholders and suppliers to drive business initiatives
• Develop toolkit initiatives (digital campaigns, prints, digital i-banners, social & ecommerce contents, sampling toolkits, in-store activation)
• Craft promotion/pricing strategy and ATL/BTL marketing plans for the brand

Skills

Brand management

Strategic thinking

Leadership

Analytical thinking

Communication

Teamwork

Market knowledge

Education

Bachelor’s degree

Job description

KUALA LUMPUR GENERAL OFFICE

Full time

R000159013

Job Location

KUALA LUMPUR GENERAL OFFICE

Job Description

Senior Brand Manager

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans!

You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Malaysia via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship building skills in engagements with multi-functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

• Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
• Lead brand building strategies, activities and initiative maximization across online and offline retailers
• Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers
• Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
• Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
• Craft promotion/pricing strategy and ATL and BTL marketing plans for your brand

Job Qualifications

• Candidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus)
• 3-7 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry
• Possess strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the market
• Excellent forward-thinking, strategic and courageous leadership skills
• Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights
• An ability to drive innovation and brand growth
• Strong ability to communicate and teamwork capabilities

Job Schedule

Full time

Job Number

R000159013

Job Segmentation

Experienced Professionals

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.