Senior Brand Executive (Sephora)

LUXASIA; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading beauty company in Kuala Lumpur is seeking a Brand Manager to drive brand objectives and implement marketing strategies. The ideal candidate has a degree in Marketing and experience in skincare or fragrance brands. You will manage brand performance, collaborate with cross-functional teams, and develop strategies to enhance online sales. Competitive compensation and a dynamic work environment await you.

Qualifications

• Prior experience in managing skincare or fragrance brands is an added advantage.
• Team player with confidence to work independently.
• Innovative, adaptable, and able to multitask.

Responsibilities

• Plan and execute brand and business objectives.
• Manage brand A&P and full P&L to maximize investments.
• Develop and execute e-commerce strategies.

Skills

Strategic mindset

Strong communication skills

Analytical skills

Time management

Proficiency in Excel

Education

Degree in Marketing, Business, or related field

Job description

Responsibilities

• Plan and execute brand and business objectives, ensuring achievement of KPIs.
• Manage brand A&P and full P&L to maximize investments and ensure positive ROI.
• Collaborate with demand planning team on forecasting for launches and monthly business needs.
• Co-develop and implement commercial business plans with the Brand Manager.
• Partner with marketing team to deliver integrated marketing strategies for product launches and promotional activities, aimed at brand growth and awareness.
• Develop and execute e-commerce strategies to increase online engagement and sales.
• Establish and enforce brand merchandising guidelines across all retail channels.
• Independently lead and drive brand objectives while collaborating closely with cross-functional teams (sales, marketing, finance, operations).
• Build strong relationships with trade partners to ensure consistent and impactful brand exposure.
• Consolidate post-campaign reports, analyze sales results, and measure ROI for management reporting.
• Oversee forecasting and sampling management for product launches, trade promotions, and retailer activities.
• Manage product registration process in Malaysia, ensuring timely approvals.
• Conduct market trend analysis, monitor competitor activities, and recommend proactive strategies.
• Ensure seamless execution of product launches and trade marketing activities according to the Marketing Calendar, with the goal of increasing awareness, customer recruitment, retention, and consumption.
• Track and analyze business and channel sales performance, providing follow-up action plans.
• Full responsibility for budget management and financial performance of the brand.

Qualifications

• Degree in Marketing, Business, or related field.
• Prior experience in managing skincare or fragrance brands is an added advantage.
• Strategic mindset, analytical and insight-driven to identify and create opportunities.
• Strong communication and interpersonal skills.
• Team player with confidence to work independently.
• Innovative, adaptable, and able to multitask with strong time management.
• Goal-oriented, proactive, and results-driven with a strong sense of accountability.
• Proficiency in Microsoft Office applications, particularly Excel.