Senior Brand Executive (PR & Event)

Q-Q Food Retail Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading food retail company in Malaysia seeks an experienced Brand Executive to manage brand events and support PR initiatives. The ideal candidate will have a bachelor’s degree in marketing or communications, with at least 3 years of experience in branding and event management. Proficiency in English, Mandarin, and Malay is essential for effective communication with diverse stakeholders. This role emphasizes strong project management and organizational skills.

Qualifications

• Minimum of 3 years of experience in branding, PR, events, or marketing.
• Strong experience in event execution and inventory management.
• Excellent command of English, Mandarin and Malay.

Responsibilities

• Support PR initiatives, including media engagement and collaborations.
• Plan, execute, and coordinate brand events and roadshows.
• Assist in planning and execution of brand campaigns and initiatives.

Skills

Event execution

Project management

Negotiation skills

Communication skills

Education

Bachelor’s degree in Marketing or Communications

Job description

Support PR initiatives, including media engagement, influencer/KOL collaborations, and brand communications.

Assist in managing brand reputation through clear and effective messaging.

Event Management

Plan, execute, and coordinate brand events, roadshows, and outlet openings.

Manage event sales operations to ensure sales targets are met during activations.

Oversee event inventory, ensuring proper distribution, usage, and tracking of materials.

Coordinate with vendors, partners, and internal teams to ensure smooth on-ground activities.

Track and report post-event performance, including sales and engagement outcomes.

Campaigns & Projects

Assist in the planning and execution of brand campaigns and product initiatives.

Contribute ideas for proposals, creative direction, and project presentations.

Ensure campaigns are aligned with brand objectives and delivered within timeline and budget.

Strategic & Team Collaboration

Work closely with internal teams (PR, social media, creative, production) to deliver integrated brand experiences.

Stay updated on industry and consumer trends to proactively propose new brand initiatives.

Demonstrate accountability, ownership, and commitment to completing assigned tasks effectively.

Requirements

Bachelor’s degree in Marketing, Communications, or related field.

At least 3 years of experience in branding, PR, events, or marketing.

Excellent command of English, Mandarin and Malay to effectively communicate with a diverse range of stakeholders.

Strong experience in event execution and inventory management.

Excellent project management, organizational, and coordination skills.

Proactive, committed, and able to manage multiple projects under tight timelines.

Strong communication, negotiation, and interpersonal skills.

Application Questions

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Brand Executive?
• How many years' experience do you have in event management?
• Which of the following languages are you fluent in?
• How much notice are you required to give your current employer?

Oloiya is a leading Malaysian brand celebrated for its high-quality "bakkwa" (dried meat jerky) and other traditional food products. With a rich heritage spanning over five decades, Oloiya has evolved from its origins as a family-run stall in Petaling Street to a reputable company with a strong retail presence in shopping malls and an expanding online and international reach. The company is committed to preserving traditional flavors while embracing innovation in its products and processes.