Senior Brand Executive / Assistant Brand Manager

FINE TODAY MALAYSIA SDN. BHD.; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A multinational FMCG company in Petaling Jaya is seeking a Senior Brand Executive / Assistant Brand Manager to drive marketing strategies and brand development. The ideal candidate will excel in digital marketing, relationship management, and product management, with experience in the FMCG sector preferred. This role offers the opportunity to contribute significantly to expanding the brand’s presence in the Asian market.

Qualifications

• Experience in digital marketing and brand management.
• Strong communication and negotiation skills.
• Familiarity with FMCG sector is a plus.

Responsibilities

• Design and implement marketing strategies for brand development.
• Manage local trade marketing activities and vendor relationships.
• Plan and execute digital marketing campaigns.

Skills

Marketing strategy design

Digital marketing

Relationship management

Product management

Negotiation skills

Job description

Senior Brand Executive / Assistant Brand Manager

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Responsibilities

• In consultation with reporting manager, design and implement marketing strategies for all marketing activities inclusive of both digital and on-ground related brands development, retails support and product management.
• Conduct local trade marketing activities in accordance with manager to work on all marketing, campaign & promotion planning.
• Work closely, handle with care by building good relationship with external stakeholders such as vendors, partners, media and advertising agencies to ensure the flow of event and campaign is executed fluently.
• Plan, manage and execute digital marketing and compile all measurable result, responsible to emphasis on brand’s massages as aligned with company direction.
• Well prepare all marketing postmortem report in format of PowerPoint for event wrapping & monthly presentation
• Manage product commercial success, retail excellency and in-store POSM execution.
• Initiates new idea, advertising channels & market trending solution in bringing increased brand awareness and sales.
• Conduct effective product training and campaign briefing to sales team including frontliner by enhancing shopper's experience throughout shopping’s journey.
• Facilitate short and long-term marketing strategy and execution for all marketing plans, product launches, conferences as well as digital marketing.
• Provide insight to stakeholders (management, retailers and distributors) on the product and market trends.
• Negotiation skill required when dealing with stakeholder for cost controlling to meet the budget and protecting company P&L.

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FMCG Manufacturing 11-50 employees

Company – Fine Today Malaysia | FMCG | Beauty & Personal Care | MNC

We have been successful in the field of personal care products and our brands have been supported by consumers across Japan and international market. We are establishing our subsidiary in Malaysia with the goal to provide high-quality and established products including SENKA, TSUBAKI and MA CHERIE that suit the needs of our users with the goals to have a rich and fine feeling in their daily lives.

With the acceleration plan, further growth will be achieved by expanding into China and the vast Asian market. Over the course of this expansion, we will steer our business towards improving our enterprise value by conducting ESG activities, and at the same time fostering human resources to help us enhance the market value of the individual.

We are guided by our vision to “evolve into a wonderful company that has inherited excellent Japanese DNA and which the world considers promising,” and our goal to work for “the development into a role model among global enterprises from Japan that have embarked into Asia.”

To drive the business expansion agenda, we are looking for caliber individuals to be part of our growing team.