Senior Brand Executive

MKA JOYCARE SDN. BHD.; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading health and beauty company in Malaysia is seeking a Senior Brand Executive to enhance their brand visibility and engage consumers. The ideal candidate will manage product development initiatives, collaborate with various teams, and conduct market research to innovate new products. The role requires a Bachelor's degree and at least 2 years of experience in product management. Join us in creating unforgettable products that refine everyday life.

Qualifications

• Minimum 2 years’ experience in product management or product development roles.
• Deep understanding of market dynamics and consumer behaviors.
• Passion for innovative product solutions.

Responsibilities

• Identify market opportunities and gaps in product offerings.
• Generate innovative ideas for new products based on market trends.
• Conduct comprehensive market research to understand customer needs.

Skills

Team collaboration

Innovative thinking

Market analysis

Project management

Education

Bachelor’s degree in business management or science related field

Job description

Our #MKAJoycareTeam is expanding! We are looking for Senior Brand Executives to drive the health and beauty brands with us! This role will assist Brand Managers to develop and implement marketing strategies to enhance brand visibility and consumer engagement.

Responsibilities

• Identify market opportunities and gaps in existing product offerings.
• Generate innovative ideas for new products based on market trends, consumer insights, and competitive analysis.
• Conduct feasibility studies and initial assessments to evaluate the viability and potential success of new product concepts.
• Conduct comprehensive market research to understand customer needs, preferences, and behaviours.
• Work closely with cross‑functional teams to develop new product concepts into tangible offerings.
• Develop product deck including product requirements, features, and specifications.
• Create detailed project plans, timelines, and budget for new product development initiatives.
• Conduct user testing and gather feedback to iterate and refine product designs and functionalities.
• Ensure product prototypes meet quality standards, regulatory requirements and customer expectations.
• Collaborate with marketing and sales teams to create compelling messaging, sales collateral and promotional materials.
• Gather customer feedback and market data to identify areas for improvement and optimization.

Qualifications

• Bachelor’s degree in business management, or science related field; nutrition, food science, food tech, bio‑tech degree preferred.
• Minimum 2 years’ experience in product management or new product development roles, preferably within health and beauty industry.
• Good team player to collaborate effectively across diverse teams and stakeholders.
• Ability to manage multiple initiatives simultaneously and deliver results on time and within budget.
• Passion for innovative and a deep understanding for market dynamics, consumer behaviors, and emerging technologies.
• Result oriented mindset with a focus on driving measurable business impact and organization goals.

Your Application

Provided below are the interview questions that will guide your application:

• What is your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Brand Executive?
• How many years' experience do you have in market research?
• How many years of business management experience do you have?
• How much notice are you required to give your current employer?
• Are you willing to travel for this role when required?
• How would you rate your Mandarin language skills?

MKA Joycare primarily started off with skincare, but wanted to find solutions to refine our lives to make everyday a special occasion. MKA Joycare expanded its business into distribution, research and development of health and beauty products, launching many popular haircare, skincare and protective care brands in the process. We have more than 2000 retail and online touch points in Malaysia, Singapore, Brunei, and South East Asia. We are part of the MKA Group; and we have been established since 2008. We strive to provide high quality products and deliver our best service at all times.

Optionally, if you thrive in a fast‑paced, collaborative environment and want to be part of our growth, we look forward to hearing from you!