Senior Analyst Qualitative

NielsenIQ; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading consumer intelligence company in Kuala Lumpur is seeking an Analyst / Senior Analyst, Qualitative Consulting to deliver qualitative research projects across Singapore and Malaysia. This role involves executing high-quality qualitative work, including fieldwork, analysis, and reporting. Ideal candidates will have a Bachelor's degree in related fields and 2–4 years of relevant experience. Strong organizational and communication skills are essential to support clients' understanding of consumer behavior and enhance brand decisions.

Benefits

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Qualifications

• 2–4 years of relevant experience in research or consulting (qualitative preferred).
• Familiarity with qualitative methods (IDIs, FGDs, ethnography, online qual) is a plus; willingness to learn is essential.

Responsibilities

• Support end‑to‑end delivery of qualitative studies including recruitment, scheduling, logistics coordination, and fieldwork setup.
• Assist in moderating or co‑moderating in‑depth interviews (IDIs), focus groups (FGDs), ethnographies, or digital qual sessions.
• Conduct desk research, category reviews, and cultural scans to enrich analysis.

Skills

Organizational skills

Analytical thinking

Strong communication skills

Attention to detail

Curiosity about people and culture

Education

Bachelor’s degree in Psychology, Sociology, Anthropology, Communications, Marketing, Behavioural Science, or related fields

Tools

PowerPoint

Excel

Digital qualitative tools

Job description

Overview

The Analyst / Senior Analyst, Qualitative Consulting supports the delivery of qualitative research projects across Singapore and Malaysia, while contributing to broader initiatives across the APAC Qualitative Practice.

This role plays a key part in executing high-quality qualitative work — including fieldwork, analysis, insight synthesis, reporting, and coordination — to help clients understand consumer behaviour and make more confident brand, innovation, and customer experience decisions.

Experience or interest in Ethnography, Semiotics, Design Thinking, Behavioural Science, or Cultural Insight is highly valued and contributes to deeper, more strategic insight development.

Project Execution & Research Support

• Support end‑to‑end delivery of qualitative studies including recruitment, scheduling, logistics coordination, and fieldwork setup.
• Assist in moderating or co‑moderating in‑depth interviews (IDIs), focus groups (FGDs), ethnographies, or digital qual sessions (based on experience level).
• Prepare discussion guides, stimulus materials, and fieldwork documentation under guidance from senior team members.
• Coordinate with operations, vendors, and internal teams to ensure smooth project execution.

Insight Analysis & Reporting

• Take detailed observation notes, summarize key themes, and support coding, clustering, and early insight generation.
• Conduct desk research, category reviews, and cultural scans to enrich analysis.
• Assist in developing client reports, slides, charts, and presentations with clear storytelling and visual clarity.
• Contribute to crafting insight‑led recommendations under supervision of managers and senior consultants.

Client & Internal Stakeholder Support

• Support the preparation of client presentations, workshops, and deliverables.
• Participate in internal meetings, client briefings, and debrief discussions as needed.
• Ensure high-quality outputs and timely communication with project stakeholders.

Quality, Process & Operational Discipline

• Ensure accurate documentation, data organization, and adherence to NIQ quality standards.
• Support operational and administrative tasks such as project tracking, budgeting inputs, and workflow coordination.
• Help implement improvements in tools, checklists, and processes to increase team efficiency.

Contribution to Practice & Capability Building

• Contribute to thought starters, case studies, and internal best‑practice materials.
• Share learnings and insights with the broader team to support capability development.
• Stay up to date with qualitative trends, digital methodologies, and cultural insights.

Qualifications

• Bachelor’s degree in Psychology, Sociology, Anthropology, Communications, Marketing, Behavioural Science, or related fields.
• 2–4 years of relevant experience in research or consulting (qualitative preferred).
• Strong organizational skills with the ability to manage multiple tasks and deadlines.
• Familiarity with qualitative methods (IDIs, FGDs, ethnography, online qual) is a plus; willingness to learn is essential.
• Strong communication skills (written and verbal) and attention to detail.
• Proficiency in PowerPoint and Excel. Experience with digital qual tools is an advantage.

Skills & Competencies

• Curious and passionate about understanding people and culture
• Strong analytical thinking and pattern recognition
• Clear communicator with growing storytelling skills
• Organized, reliable, and attentive to detail
• Collaborative team player with a can‑do mindset
• Eager to learn and develop qualitative research expertise
• Comfortable working in a fast‑paced, multi‑market environment

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee‑Assistance‑Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job‑related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the Diversity & Inclusion page: https://nielseniq.com/global/en/news-center/diversity-inclusion