Senior Account Executive - Marketing / Advertising

Innocean Worldwide Malaysia; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading advertising agency in Kuala Lumpur is seeking a professional with 5-8 years of experience in advertising and digital marketing. The role focuses on client relationship management, campaign strategy, and project oversight. The ideal candidate will have expertise in managing budgets, deliver innovative marketing strategies, and possess strong leadership skills. Flexibility in work hours and medical insurance coverage are included perks.

Benefits

Work From Home Flexibility

Flexible Working Hours

Medical Insurance Coverage

Qualifications

• Minimum of 5-8 years of experience in advertising, brand building, and digital marketing.
• Proven ability to manage senior marketing clients.
• Advanced knowledge of tools like Google Analytics.
• Expertise in digital and performance marketing.
• Strong leadership, communication, and interpersonal skills.

Responsibilities

• Build and maintain strong relationships with stakeholders.
• Collaborate to develop effective advertising strategies.
• Manage multiple projects and campaigns simultaneously.
• Track campaign performance metrics and analyze data.
• Manage advertising budgets and ensure compliance.

Skills

Client relationship management

Strategic problem-solving

Creative thinking

Leadership

Interpersonal communication

Budget management

Market analysis

Education

Bachelor's degree in marketing, advertising, or related field

Tools

Google Analytics

Job description

Client Relationship Management

Build and maintain strong relationships with the automotive brand's stakeholders.

Act as the primary point of contact for the client.

Understand client needs and business objectives and daily progress updates, weekly updates and reporting.

Campaign Strategy and Planning

Collaborate with internal teams to develop effective advertising strategies.

Ensure campaigns align with the brand's overall marketing goals.

Oversee the creative development process.

Project Management

Manage multiple projects and campaigns simultaneously.

Coordinate with creative, media, and production teams.

Ensure projects are delivered on time and within budget.

Performance Monitoring and Reporting

Track campaign performance metrics.

Analyze data to assess success and provide actionable insights.

Prepare detailed reports for the client.

Budget Management

Manage advertising budgets, preparing for forecasts, invoicing and job closing.

Ensure compliance with the client's financial guidelines.

Optimize spending for maximum ROI.

Follow key protocol and system for approvals.

Market and Industry Analysis

Keep updated on automotive industry trends and competitive activities.

Advise on new advertising opportunities and innovations.

Negotiation and Conflict Resolution

Review contracts and agreements and vendors.

Resolve any conflicts or issues that arise during campaigns.

Regulatory Compliance

Ensure all advertising content complies with relevant industry regulations and brand standards.

Creativity and Innovation

Encourage creative solutions to marketing challenges.

Foster a culture of innovation within the team.

Requirements

• Minimum of 5-8 years of experience in advertising, brand building, and digital marketing
• Proven ability to manage senior marketing clients and deliver innovative, integrated marketing strategies.
• Advanced knowledge of tools like Google Analytics and familiarity with AI-driven platforms, ensuring strategic insights and innovative execution.
• Expertise in digital and performance marketing; automotive experience is a strong plus.
• Exceptional strategic problem-solving skills, with the ability to address complex challenges effectively.
• Strong leadership, communication, and interpersonal skills.
• Proficiency in financial management, including budgeting and resource allocation.
• Bachelor's degree in marketing, advertising, or a related field.
• Work From Home Flexibility
• Flexible Working Hours
• Medical Insurance Coverage