SEM Specialist

Holafly; Remote; MYR 60,000 - 80,000; Full time

Job summary

A connectivity solutions provider based in Malaysia is looking for a SEM Specialist to manage high-scale advertising strategies on Google Ads and Microsoft Ads. You will optimize account structuring and bidding automation while mastering the mechanics of search intent. The ideal candidate has 3-5 years of SEM experience, is bilingual in English and Spanish, and possesses strong analytical skills. This is a remote position offering a unique chance to shape the future of corporate travel and mobility.

Qualifications

• 3-5 years managing high-scale SEM accounts.
• Mastery of Google Ads and Microsoft Ads configurations.
• Experience with tCPA and tROAS models.

Responsibilities

• Manage high-scale advertising strategies on Google Ads and Microsoft Ads.
• Optimize account structuring and bidding automation.
• Monitor full-funnel performance using data insights.

Skills

High-scale SEM account management

Bilingual in English and Spanish

Automated bidding strategies

Analytical capability for performance monitoring

Cross-platform strategy execution

Tools

Google Ads

Microsoft Ads

Job description

About Us

Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity.

We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them.

About The Role

As a SEM Specialist, you will be the architect of our visibility across global search engines. You are responsible for the end-to-end management of high-scale advertising strategies on Google Ads and Microsoft Ads (Bing). Your mission is to dominate the search results page through technical excellence in account structuring, bidding automation, and data-driven optimisation. You will manage significant international budgets, ensuring a constant flow of high-quality conversions by mastering the mechanics of search intent and funnel efficiency.

This is a remote/WFH position.

Requirements

• Extensive experience (3-5 years) managing high-scale SEM accounts, specifically overseeing significant advertising spend across multiple international regions
• Deep technical mastery of Search ecosystems, including advanced configuration of Google Ads, Microsoft Ads
• Expertise in automated bidding strategies, with a proven track record of successfully steering tCPA and tROAS models to achieve aggressive growth targets
• High analytical capability to monitor full-funnel performance, using attribution modelling and data insights to identify inefficiencies and scale winning search patterns
• Bilingual mastery in English and Spanish, possessing the cultural nuance required to localise search strategies and resonate with local user behaviors in major global markets
• Advanced knowledge of conversion tracking and data accuracy, ensuring that all workflows—from keyword mining to final lead capture—are tracked with precision
• Proven ability to execute cross-platform strategies, maintaining a steady pipeline of opportunities by capturing users at critical "moments of truth" during their travel planning journey
• Strong ownership mindset, capable of managing the entire SEM lifecycle independently while staying aligned with Holafly’s global growth objectives

Apply today and help us transform connectivity for the future of corporate travel and enterprise mobility. Visit us at Holafly.com to explore open positions and learn more about our mission!