Section Head, Enterprise Trade Marketing

U Mobile; Kuala Lumpur; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur is seeking a Section Head for Enterprise Trade Marketing. This role involves strategizing national trade marketing initiatives, enhancing channel performance across various services, and executing promotions that boost sales. The ideal candidate should have proven expertise in trade marketing, strong analytical capabilities, and the ability to lead cross-functional teams effectively. If you're passionate about driving enterprise channel success, apply now.

Qualifications

• Proven experience in Trade Marketing and channel performance management.
• Strong analytical skills with the ability to leverage market data.
• Excellent leadership and cross-functional collaboration skills.

Responsibilities

• Develop and lead the national Trade Marketing strategy.
• Plan and execute trade promotions to motivate business partners.
• Collaborate with various teams to ensure effective channel execution.

Job description

Section Head, Enterprise Trade Marketing

Day-To-Day Activities

1. Strategy & Planning

• Develop and lead the national Trade Marketing strategy to drive Enterprise channel performance across mobile, FWA, fixed fibre & solution services
• Translate commercial objectives into clear channel programs, sales boosters, GTM plans and retail execution frameworks
• Lead annual trade planning, including budget allocation, promotional calendars and quarterly channel priorities

2. Channel Development & Performance

• Strengthen overall channel health across all sales channels
• Drive channel segmentation, coverage expansion and activation to improve productivity and market penetration
• Work closely with Sales Head (SME, Mid-Market & Corporate) to design trade programs that improve sales conversion and brand presence

3. Trade Promotions & Campaign Management

• Plan, execute and evaluate trade promotions, incentives, contests and rewards to motivate frontline and business partners.
• Ensure all promotions deliver measurable ROI, incremental sales and strong partner engagement.
• Lead omnichannel trade communications and ensure timely rollout of product updates, campaigns and trade news.

4. POSM Merchandising Excellence

• Oversee end-to-end retail merchandising strategy - POSMs, fixtures, in-store display, flyers and brand compliance.
• Conduct regular audits and performance reviews to improve retail visibility and customer experience.

5. Cross-Functional Leadership

• Collaborate with Branding & Product, Sales, Network, and Finance to ensure alignment on GTM and channel execution
• Represent trade insights in cross-department discussions to influence product design, pricing and launch strategy
• Lead a high-performing Trade Marketing team with clear KPIs and capability development plans

6. Data, Insights & Reporting

• Use market data, competitor intelligence and channel insights to refine strategies and identify opportunities.
• Provide management with timely reports on program performance, ROI analysis, channel trends and nationwide events execution

7. Budget & Vendor Management

• Manage Trade Marketing budgets efficiently, ensuring cost-effective deployment with strong business impact
• Oversee external agencies, vendors and merchandisers to ensure on-time, high-quality deliverables.