Section Head, Deposit Business (Product Development)

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A financial institution in Kuala Lumpur seeks a Section Head for Deposit Business to lead the development of innovative deposit products. The role demands a solid background in market research and product management within the banking sector. Responsibilities include formulating product strategies, conducting market analysis, and ensuring regulatory compliance. Ideal candidates should have over 7 years of experience and a relevant bachelor's degree. The company promotes a diverse and inclusive work environment.

Qualifications

• Minimum 7 years of working experience in the banking industry.
• Experience in deposit product management or product development.
• Highly motivated, proactive, and results-oriented.

Responsibilities

• Lead the formulation and execution of strategic product roadmaps for deposit products.
• Conduct market research and analysis to identify trends and opportunities.
• Oversee the end-to-end product development process.

Skills

Strong leadership

Strategic thinking

Analytical skills

Excellent communication

Problem-solving abilities

Education

Bachelor’s degree in business, Finance, Marketing, or related discipline

Diploma holders with relevant experience

Job description

Section Head, Deposit Business (Product Development)

This role requires a strong understanding of market dynamics, customer behavior, and regulatory requirements to ensure that deposit offerings remain competitive, innovative, and profitable. The incumbent will work closely with cross-functional teams including Marketing, Sales, Operations, IT, Risk Management, and Compliance to deliver customer-centric deposit solutions aligned with the Bank’s strategic objectives and market demands.

Job Responsibilities:

• Lead the formulation and execution of strategic product roadmaps for deposit products, including savings accounts, current accounts, fixed deposits, debit cards, and digital wallets (e-wallets).
• Conduct market research and analysis to identify emerging trends, customer needs, and business opportunities for deposit product innovation.
• Oversee the end-to-end product development process, from concept creation and feasibility studies to product launch and post-implementation review.
• Ensure all deposit products comply with regulatory requirements, internal policies, and risk management frameworks.
• Collaborate with Operations and IT teams to enhance automation, digitalization, and efficiency in deposit product delivery.
• Lead and coordinate User Acceptance Testing (UAT) activities for deposit-related projects and system enhancements.
• Drive the development and continuous improvement of e-wallet and other digital deposit solutions to promote financial inclusion and digital adoption.
• Work closely with Marketing and Sales teams to plan product launches, campaigns, and customer engagement initiatives.
• Participate in cross-functional strategic projects to enhance business growth, risk governance, and regulatory compliance across the deposit portfolio.

Job Requirements:

• Bachelor’s degree in business, Finance, Marketing, or related discipline.
• Diploma holders with at least 5 years of relevant experience in deposit product management or product development will also be considered.
• Minimum 7 years of working experience in the banking industry, preferably in product development or product management.
• Strong leadership, strategic thinking, and analytical skills.
• Excellent communication, interpersonal, and problem-solving abilities.
• Highly motivated, proactive, and results-oriented with a strong sense of accountability and innovation.

AFFIN BANK is an equal opportunities employer and welcomes applications from qualified candidates. We are committed to providing a work environment that is free from discrimination and harassment.