SEA Expansion CEO | Franchising & Growth Leader

Michael Page; Kuala Lumpur; On-site; MYR 300,000 - 400,000; Full time

Job summary

A leading global F&B brand seeks an Executive to spearhead their Southeast Asia expansion from Kuala Lumpur. The ideal candidate will oversee significant team operations and have a proven track record in franchise management. Responsibilities include crafting regional strategies, ensuring communication across offices, and driving localization efforts. This role offers competitive salary with long-term equity incentives, providing a chance to make a significant impact in a rapidly growing market.

Benefits

Executive-level role

Competitive base salary

Long-term equity incentives

Qualifications

• Fluent in English and Chinese (written & spoken).
• Proven experience managing large transnational teams and supervising branch GMs.
• Expertise in chain catering or FMCG.

Responsibilities

• Formulate and execute Southeast Asia expansion strategies.
• Manage transnational teams of 100+ employees.
• Oversee operations including investment promotion and marketing.

Skills

Fluent in English

Fluent in Chinese

Managing large transnational teams

Strong strategic implementation skills

End-to-end operational knowledge

Job description

A leading global F&B brand seeks an Executive to spearhead their Southeast Asia expansion from Kuala Lumpur. The ideal candidate will oversee significant team operations and have a proven track record in franchise management. Responsibilities include crafting regional strategies, ensuring communication across offices, and driving localization efforts. This role offers competitive salary with long-term equity incentives, providing a chance to make a significant impact in a rapidly growing market.