Sales & Marketing Director (Property Developer)
Provide strategic direction and leadership for the company’s sales and marketing activities
Key Responsibilities
- Strategic Leadership & Business Direction: Develop and implement high-impact sales and marketing strategies aligned with corporate goals
- Define business objectives, pricing structures, and sales targets for each project
- Lead annual planning for marketing budgets, project positioning, and revenue forecasting
- Advise top management on market opportunities, brand development, and business partnerships
- Oversee all project sales activities to achieve take-up rate, pricing, and revenue objectives
- Lead and mentor Sales Managers to ensure team performance meets KPIs
- Review sales pipelines, conversion rates, and buyer engagement reports for continuous improvement
- Develop and oversee strategic partnerships with key real estate agencies, corporate clients, and bulk purchasers to expand market reach
- Marketing, Branding & Corporate Image: Direct the planning and execution of 360° marketing campaigns across digital, media, and events
- Ensure cohesive brand identity across all communication and marketing materials
- Conduct periodic market studies to assess customer preferences, pricing trends, and competitor activity
- Provide insights to management for new product design, project concept, and pricing adjustments
- Build, mentor, and manage a high-performing Sales and Marketing team
- Set clear departmental goals and performance expectations
- Encourage innovation, collaboration, and accountability across the division
- Reporting & Compliance: Present strategic reports, sales analyses, and campaign outcomes to senior management
- Ensure compliance with company SOPs, HDA marketing guidelines, and Bank Negara regulations
Requirements
- Degree in Marketing, Business, or Property Development
- Minimum 10 years of experience in property sales and marketing, with at least 3 years in a senior leadership role
- Proven record in strategic planning, brand building, and large-scale sales management
- Strong business acumen, leadership, and analytical capabilities
- Excellent command of English and Bahasa Malaysia (Mandarin is an advantage)