Sales Manager General Trade (Based in Sgn. Petani)

Julie's Biscuits; Sungai Petani; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading food & beverage company in Sungai Petani seeks a Sales Manager to oversee sales operations and develop business strategies for growth. The ideal candidate will have at least 5 years' experience in the FMCG sector, excellent communication skills in English, Bahasa Malaysia, and Mandarin. This role requires strong leadership abilities and a passion for sales, along with proficiency in Microsoft Office. Frequent travel across the Northern Region is expected.

Qualifications

• At least 5 years' experience in FMCG industry, preferably in food & beverages.
• Fluent in English and Bahasa Malaysia; Mandarin fluency is essential.
• Proficiency in planning, analytical, and problem-solving skills.

Responsibilities

• Oversee sales of General Trade for SP Branch.
• Develop business plan with sales strategies and profit goals.
• Enhance brand visibility to stimulate growth.
• Analyze sales performance and manage debt collection.
• Implement sales management process for key customers.
• Monitor sales team performance to achieve targets.
• Train and lead the sales team.
• Analyze market trends for product improvements.

Skills

Sales strategy development

Customer relationship management

Presentation skills

Analytical skills

Negotiation skills

Problem-solving skills

Education

Diploma in Management/Marketing/Mass Communication/Business Administration

Tools

Microsoft Office Suite

Job description

Major Duties and Responsibilities

The successful candidate will be responsible for:

• Overseeing the entire sales of General Trade for SP Branch.
• Developing and executing a comprehensive business plan, including sales strategies, and profit goals.
• Enhancing the visibility and market presence of Julie’s brand to stimulate growth.
• Analyzing sales performance and territory dynamic, adjusting strategies as needed, and managing debt collection effectively.
• Implementing a robust sales management process to help the team identify and prioritize key customers and prospects.
• Monitoring the sales team’s performance and driving them to achieve targets.
• Managing, training, and leading the sales team in the designated territory.
• Analyzing market trends and customer feedback to inform product improvements.
• Regularly reviewing and reporting on sales data and market analysis to senior management.
• Performing additional duties as assigned by the superiors or the Company.

Qualifications and Skills Required

The ideal candidate will have/be:

• Possess at least a Diploma in Management/ Marketing/ Mass Communication/ Business Administration or equivalent, with at least 5 years’ experience in FMCG industry, preferably within the food & beverages industry in General Trade.
• A proven track record in developing sales and maintaining strong customer relationships.
• Excellent presentation, verbal and written communication skills in English and Bahasa Malaysia. Fluency in Mandarin is essential as the role involves dealing with Mandarin speaking clients.
• A strong passion for sales and the ability to think quickly and innovatively.
• Decisiveness, a broad perspective, and proficient planning and analytical skills, with a knack for problem-solving, critical thinking, and meeting deadlines.
• Demonstrated leadership capabilities with strong problem-solving and decision-making skills.
• Self-motivation and goal orientation, with a persistent drive to achieve better results.
• Independence, proactivity, and strong negotiation and interpersonal skills.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint).
• Ownership of a car and willingness to travel extensively across the Northern Region, including Perak, Penang, Kedah, and Perlis.