Sales Manager

Faiza Marketing; Seremban; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading FMCG company in Malaysia is seeking an experienced Sales Manager to develop and implement effective sales strategies across Modern Trade, Traditional Trade, and HoReCa segments. The role involves managing key accounts, driving distribution expansion, and leading a sales team to achieve targets. Candidates should possess a Bachelor's Degree in Business or Marketing and have 5-7 years of relevant experience in the FMCG sector, particularly in rice, spices, or food products. Strong negotiation and leadership skills are essential. This is an on-site position based in Negeri Sembilan.

Qualifications

• 5–7 years of sales experience in FMCG, preferably in rice, spices, or food products.
• Strong knowledge of Modern Trade, Traditional Market, and HoReCa channels.
• Proven track record in achieving sales targets.

Responsibilities

• Develop and implement sales strategies for various market segments.
• Manage key accounts and negotiate terms for maximum visibility.
• Lead and support the sales team to enhance coverage.
• Identify and cultivate new HoReCa accounts.
• Supervise and motivate the sales team while setting KPIs.

Skills

Sales strategy development

Market analysis

Negotiation skills

Account management

Team leadership

Communication skills

Education

Bachelor’s Degree in Business, Marketing, or related field

Job description

Develop and implement sales strategies for MT, GT and HoReCa to achieve monthly and annual targets.

Analyze market trends, competitor activities and customer demand to identify growth opportunities.

Drive distribution expansion for Faiza products across key regions and channels.

A. Sales Strategy & Execution

• Develop and implement sales strategies for MT, GT and HoReCa to achieve monthly and annual targets.
• Analyze market trends, competitor activities and customer demand to identify growth opportunities.
• Drive distribution expansion for Faiza products across key regions and channels.

B. Modern Trade (MT)

• Manage key accounts such as hypermarkets, supermarkets and chain stores.
• Negotiate trading terms, listing, promotional activities and visibility agreements.
• Ensure planogram compliance, on-shelf availability and effective merchandising.
• Monitor MT performance by outlet and chain.

C. Traditional Market (General Trade, GT)

• Lead and support the sales team/stockists/wholesalers to increase coverage and penetration.
• Ensure sufficient product availability, stock rotation and order fulfillment.
• Plan and execute trade programs, dealer incentives and ground promotions.
• Strengthen relationships with traditional retail outlets and distributors.

D. HoReCa (Hotel, Restaurant, Café & Catering)

• Identify and develop new HoReCa accounts including F&B operators, caterers, hotels and restaurants.
• Work closely with procurement/chef teams to present product value and usage.
• Conduct sampling, product training and demonstrations when required.
• Build strong pipeline opportunities for long‑term partnerships.

E. Team Leadership & Performance Management

• Supervise, coach and motivate sales team (executives, merchandisers, promoters).
• Set KPIs, monitor performance and conduct monthly business reviews.
• Provide guidance on route planning, outlet coverage and sales execution.

F. Sales Operations & Reporting

• Oversee sales forecasting, stock planning and promotion calendar.
• Ensure accuracy of sales reports, outlet performance and ROI analysis.
• Monitor A&P spending to ensure cost efficiency.
• Work closely with marketing, supply chain and finance to support sales operations.

G. Customer Relationship Management

• Build strong, long‑term relationships with key decision makers across all segments.
• Manage customer complaints, resolve issues promptly and maintain service excellence.

Requirements

• Bachelor’s Degree in Business, Marketing, or related field.
• Minimum 5–7 years sales experience in FMCG; experience in rice, spices or food products is an advantage.
• Strong knowledge of Modern Trade, Traditional Market and HoReCa channels.
• Proven track record in account management and achieving sales targets.
• Excellent negotiation, communication and problem‑solving skills.
• Leadership experience in managing a sales team.
• Possess own transport and willing to travel.