Sales Executive (HORECA)

Randstad; Shah Alam; On-site; MYR 150,000 - 200,000; Full time

Job summary

A prominent Malaysian FMCG leader is looking for a Sales Executive to manage and develop sales in the food service channel, including restaurants and hotels. This role involves achieving sales targets, building strong relationships with customers, and delivering excellent service. The ideal candidate will have at least 1–2 years in sales, preferably in the FMCG industry, and possess strong communication skills. A driving license and own transport are required, along with a result-oriented attitude.

Qualifications

• 1–2 years working experience in sales, preferably in food service/FMCG industry.
• Strong communication, negotiation, and interpersonal skills.
• Ability to work independently and meet deadlines.

Responsibilities

• Develop and manage sales within the food service channel.
• Identify and develop new business opportunities.
• Achieve sales targets and monitor customer purchasing patterns.

Skills

Communication

Negotiation

Interpersonal skills

Problem-solving

Time management

Education

Associate Degree/Diploma

Job description

Job Details

Randstad is partnering with a prominent, established Malaysian FMCG leader specialising in high-quality frozen meats, poultry, and processed food products. This company has a strong reputation for maintaining top-tier food safety standards and is a critical supplier to both the retail sector and the specialised Food Service (HORECA) channel across the region. Joining this organisation means stepping into a stable, well-resourced company with significant market penetration, offering you a clear path for sales development and long-term career success.

About the company

Horeca Focus • Market Stability • Incentive Earnings

About the job

The Sales Executive – Food Service is responsible for developing and managing sales within the food service channel, including restaurants, caterers, hotels, wholesalers, cafeterias, and other HORECA customers. The role focuses on achieving sales targets, expanding customer base, promoting company products, and delivering excellent customer service.

Key Duties and Responsibilities

1. Sales & Business Development

• Identify and develop new business opportunities in the food service market
• Visit existing and potential customers regularly to build strong business relationships
• Achieve monthly, quarterly, and annual sales targets
• Propose suitable product solutions to meet customer needsEnsure proper product listing and display at customer outlets

2. Account Management

• Manage and service existing customer accounts to sustain long-term business
• Handle customer inquiries, complaints, and feedback promptly and professionally
• Monitor customer purchasing patterns and propose sales strategies to improve performance
• Ensure timely collection of outstanding payments

3. Market Intelligence

• Monitor market trends, competitor activities, and pricing
• Provide feedback and suggestions to management on market opportunities
• Prepare sales reports, forecasts, and analysis as required

4. Operational Responsibilities

• Coordinate with logistics and warehouse teams for on-time delivery
• Ensure compliance with company policies, SOPs, and credit control guidelines
• Attend sales meetings, product trainings, and customer events

About you

• Minimum SPM / Diploma in Business, Marketing or related field
• At least 1–2 years working experience in sales, preferably in food service / FMCG industry
• Strong communication, negotiation, and interpersonal skills
• Able to work independently and meet deadlines
• Customer service oriented
• Good problem-solving skills
• Strong product knowledge (food products / frozen items is an added advantage)
• Teamwork and collaboration
• Time management and planning
• Possess own transport and valid driving license
• Result-oriented with positive working attitude
• Able to travel within assigned territories

Education

Associate Degree/Diploma