Sales Executive (Frozen / FMCG)

Ciasiang Foods Sdn Bhd; Kulai; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading frozen food company in Malaysia is looking for a Sales Executive to enhance market penetration and sales. This dynamic field-based role involves developing new customer relationships, supporting distributor sales, and executing product promotions. Candidates should have 1-3 years of relevant sales experience and possess strong communication skills. The position offers competitive compensation including a base salary plus commission based on sales performance.

Benefits

Basic salary

Sales commission

Customer activation incentive

Qualifications

• Minimum 1–3 years of sales experience in FMCG or frozen food.
• Experience with distributors is a strong advantage.
• Comfortable with field sales and customer visits.

Responsibilities

• Identify and develop new customers including F&B outlets and retailers.
• Work closely with distributor sales team on joint sales calls.
• Drive listing of new SKUs in customer outlets.

Skills

Sales experience in FMCG

Communication skills

Negotiation skills

Self-motivated

Job description

Overview

We are hiring a Sales Executive to work closely with our distributors to accelerate market penetration and sales growth of our frozen food products. This role is brand-owned and focuses on demand creation, new customer development, SKU penetration, and on-ground sales execution — while all order fulfillment, invoicing, and logistics remain with the distributor.

This is a field-based, growth-driven role suited for a hands-on sales professional who enjoys opening doors, conducting product sampling, and building new accounts.

Key Responsibilities

1. New Customer Development

   • Identify and develop new customers including F&B outlets, caterers, retailers, wholesalers, and foodservice operators

   • Conduct product introductions, presentations, and sampling sessions

   • Convert leads into active customers who purchase through the distributor

   • Ensure smooth handover of confirmed customers to distributor sales and operations teams

2. Distributor Sales Support

   • Work closely with distributor sales team on joint sales calls

   • Support distributor reps in promoting and listing company SKUs

   • Assist distributor in opening new territories and accounts

   • Follow up on quotations, trial orders, and repeat purchases

3. SKU Penetration & Product Promotion

   • Drive listing of new and existing SKUs in customer outlets

   • Execute in-market promotions, sampling, and product trials

   • Educate customers and distributor sales team on product features, usage, and benefits

4. Market Intelligence & Reporting

   • Collect and report market feedback on pricing, competitors, and customer preferences

   • Monitor product movement, slow-moving SKUs, and customer reorder patterns

   • Submit regular sales activity reports and pipeline updates to management

5. Relationship Management

   • Build strong working relationships with distributor team

   • Act as the brand representative in the market

   • Maintain professional conduct and protect brand and distributor interests at all times

Key Performance Indicators (KPIs)

• Monthly distributor sales value for company products

• Number of new active customers opened

• SKU penetration per outlet

• Sampling and product trial execution

Requirements & Qualifications

• Minimum 1–3 years of sales experience in FMCG, foodservice, or frozen food industry

• Experience working with distributors is a strong advantage

• Comfortable with field sales, cold calls, and customer visits

• Good communication and basic negotiation skills

• Self-motivated, disciplined, and target-oriented

• Own transport preferred

Compensation & Benefits

• Basic salary + sales commission + customer activation incentive

• Sales commission tied to distributor sales performance

• Additional incentives for new active customer acquisition

• Allowances and incentives subject to company policy

Career Growth

• Opportunity to grow into Senior Sales Executive / Area Sales Manager

• Exposure to distributor management and key account development

• Performance-based advancement and income growth

Reporting Line

• Reports directly to: Sales Manager / Business Owner

• Works functionally with: Distributor Sales Team