Sales & Customer Relations Senior Manager

WOOPA TRAVELS PTE. LTD.; Pasir Panjang; On-site; MYR 80,000 - 110,000; Full time

Job summary

A dynamic travel agency is seeking a Sales & Customer Relations Senior Manager to lead their sales team. You will develop strategies to drive revenue growth and engage customers through educational tours. The ideal candidate has a proven sales leadership experience and a passion for local culture. This role offers an opportunity to make a meaningful impact in the travel education sector.

Qualifications

• Proven experience in sales leadership, ideally within the travel, education, or cultural sectors.
• Track record of meeting and exceeding sales targets.
• Skilled in recruiting and managing sales teams with a motivational approach.

Responsibilities

• Recruit, train, and manage a high-performing sales team.
• Devise and implement effective sales strategies to achieve revenue targets.
• Identify and qualify new sales channels and business opportunities.

Skills

Sales leadership

Team management

Communication

Data analysis

Tools

CRM tools

Job description

Founded in 2015, Woopa Travels is a new generation travel agency and destination management company. We re-invent the travel experience and combine adventure with professional storytelling to create quality experiences for every traveler. The company manages the following leading tour operator brands: Monster Day Tours, Lion Heartlanders, and UBE—each specializing in innovative tour concepts that connect culture, history, and community in meaningful ways.

We are looking for a driven and strategic Sales & Customer Relations Senior Manager to lead our dynamic sales team at Woopa Travels, focusing on our key brand — Lion Heartlanders. Lion Heartlanders is a tour operator, and National Education solutions provider. We conduct tours and educational programmes focusing on Singapore’s heritage and culture. We create tour programs that focuses on The Singapore Story. Transform traditional tours into interactive activities that encourages active learning and ensure that our programs are deeply researched for factual content.

In this role, you will spearhead our sales strategy and execution, build and coach a high-performing team, and drive revenue growth through purposeful partnerships and outreach. You will play a central role in connecting people to Singapore’s culture, history, and heritage through compelling programmes, while ensuring operational excellence and a strong customer focus. If you're passionate about Singapore, interested in making an impact through experiential learning, and have a proven ability to lead and scale sales teams, we’d love for you to join our mission in shaping how locals and visitors experience our city.

Responsibilities`

• Recruit, train, and manage a high-performing team of sales representatives. Provide strong leadership, setting clear goals and expectations and foster a positive and motivating work environment
• Devise and implement effective sales strategies to achieve revenue targets for Lion Heartlanders, including implemented targeted pricing strategies & promotions to drive sales while maximizing profitability
• Identify and qualify new sales channels and business opportunities through market research, networking and lead generation activities
• Address customer concerns and inquires promptly and professionally, and nurture strong relationships with key customers to ensure high satisfaction and loyalty
• Optimize sales processes by implementing best practices in sales methodologies & tools and continuously review and improve the sales process for efficiency.
• Monitor and analyze sales metrics, client preferences and market trends to identify improvement areas in sales strategy and product development
• Generate regular sales reports, providing insights and recommendations. Develop accurate sales forecasts and budgets.
• Conduct regular training sessions for product knowledge and selling skills. Stay informed about industry trends and share relevant information. Provide ongoing coaching and mentorship.
• Foster open communication within the team and across departments (i.e. operations, marketing) to ensure a seamless customer experience. Represent the sales team in leadership meetings.
• Monitor expenses and take corrective actions to meet financial targets. Effectively coordinate with finance team on invoicing, payment & financial matters.
• Ensure the sales team operates in compliance with policies and regulations. Provide guidance on ethical considerations and responsible selling practices.
• Address challenges promptly, developing creative solutions. Encourage a problem-solving mindset within the sales team.
• Stayed updated on industry trends, competitor's activities and marketing demands to shape informed sales decisions. Encourage a culture of innovation within the sales team.
• Compile quality weekly, monthly and quarterly reports on business development progress for management team and stakeholders, offering strategic recommendations for continuous growth
• Other ad-hoc duties as assigned

Requirements

• Proven experience in sales leadership, ideally within the travel, education, or cultural sectors
• Track record of meeting and exceeding sales targets and driving strategic growth
• Skilled in recruiting, training, and managing sales teams with a motivational and hands-on approach
• Strong communication and relationship-building abilities with clients, partners, and internal teams
• Data-driven mindset with the ability to monitor sales metrics and translate insights into action
• Familiarity with CRM tools, sales processes, and performance tracking
• Passion for local culture, education, and community engagement
• Self-starter with a problem-solving attitude and collaborative spirit