RM 10k Mandarin Speaker E-Commerce & Conversion Optimisation Specialist at PJ

Nexpipo; Petaling Jaya; On-site; MYR 70,000 - 110,000; Full time

Job summary

Nexpipo is seeking an E-Commerce & Conversion Optimisation Specialist to own our Shopify storefront, optimise user experience, and translate data into business results.

You will work across e-commerce operations, content, and campaigns, monitor dashboards, analyze customer behaviour, and lead CRO experiments with internal teams.

The role is hands-on, analytical, curious, and commercially minded, with opportunities to directly impact revenue and customer journey.

Qualifications

• 3–4 years of experience managing Shopify or other e-commerce platforms.
• Hands-on experience with CRO and website optimisation.
• Experience with CRO and testing tools such as Varify, Intelligems, Shoplift, or similar platforms.
• Strong analytical skills with experience using GA4, Shopify Analytics, and data visualisation tools.
• Good understanding of the e-commerce customer journey, UX principles, and conversion optimisation.
• Knowledge of SEO, AEO, and GEO principles and best practices.
• Strong attention to detail and excellent operational skills.
• A proactive mindset with the ability to identify issues and solve problems independently.
• Comfortable working in a fast-paced and evolving environment.
• Strong communication and collaboration skills.

Responsibilities

• Manage and maintain the Shopify storefront to ensure a smooth and engaging customer experience.
• Monitor Shopify dashboards, sales reports, and key e-commerce performance metrics.
• Conduct regular website health and hygiene checks across homepage, collection, and product pages.
• Create and update homepage, collection, product, and promotional content.
• Publish and maintain product listings, collections, banners, campaigns, and new product launches.
• Ensure the website delivers a consistent and user-friendly experience across desktop and mobile.
• Identify and troubleshoot website issues, broken links, bugs, and other performance concerns.
• Work closely with creative, marketing, and product teams to launch new products and promotional campaigns.
• Recommend improvements to website navigation, layout, content, and overall user experience.
• Monitor CRO dashboards, including heatmaps, scroll maps, session recordings, and experiment results.
• Analyse sales data, customer behaviour, feedback, and product reviews to identify opportunities for improvement.
• Research CRO trends, UX practices, and successful e-commerce strategies.
• Develop ideas and proposals for CRO experiments across website UX, messaging, layouts, product pages, and calls-to-action.
• Plan, execute, and conduct quality assurance for A/B tests and other CRO experiments using relevant testing tools.
• Analyse experiment results and translate findings into clear, actionable recommendations.
• Continuously identify opportunities to improve conversion rates, customer engagement, and the overall shopping journey.
• Work closely with external CRO partners or agencies to manage testing roadmaps and implementation.

Skills

Shopify management

CRO

Data analysis

GA4 analytics

Tools

GA4

Shopify Analytics

Data visualisation tools

Job description

About the Role

Are you someone who enjoys improving websites, analysing customer behaviour, and turning data into actionable business results?

We are looking for an E-Commerce & Conversion Optimisation Specialist to take ownership of our Shopify storefront and conversion optimisation initiatives. You will play a key role in ensuring our online store is well-maintained, engaging, easy to navigate, and continuously improving.

This is a hands-on role for someone who is analytical, curious, detail-oriented, and commercially minded. You will work across e-commerce operations, website optimisation, content, customer behaviour, and conversion rate optimisation, with the opportunity to see your ideas directly contribute to business performance.

Key Responsibilities

Shopify & E-Commerce Management

E-Commerce & Conversion Optimisation Specialist

About the Role

Are you someone who enjoys improving websites, analysing customer behaviour, and turning data into actionable business results?

We are looking for an E-Commerce & Conversion Optimisation Specialist to take ownership of our Shopify storefront and conversion optimisation initiatives. You will play a key role in ensuring our online store is well-maintained, engaging, easy to navigate, and continuously improving.

This is a hands-on role for someone who is analytical, curious, detail-oriented, and commercially minded. You will work across e-commerce operations, website optimisation, content, customer behaviour, and conversion rate optimisation, with the opportunity to see your ideas directly contribute to business performance.

Key Responsibilities

Shopify & E-Commerce Management

• Manage and maintain the Shopify storefront to ensure a smooth and engaging customer experience.

• Monitor Shopify dashboards, sales reports, and key e-commerce performance metrics.

• Conduct regular website health and hygiene checks across homepage, collection, and product pages.

• Create and update homepage, collection, product, and promotional content.

• Publish and maintain product listings, collections, banners, campaigns, and new product launches.

• Ensure the website delivers a consistent and user-friendly experience across desktop and mobile.

• Identify and troubleshoot website issues, broken links, bugs, and other performance concerns.

• Work closely with creative, marketing, and product teams to launch new products and promotional campaigns.

• Recommend improvements to website navigation, layout, content, and overall user experience.

Conversion Rate Optimisation

• Monitor CRO dashboards, including heatmaps, scroll maps, session recordings, and experiment results.

• Analyse sales data, customer behaviour, feedback, and product reviews to identify opportunities for improvement.

• Research CRO trends, UX practices, and successful e-commerce strategies.

• Develop ideas and proposals for CRO experiments across website UX, messaging, layouts, product pages, and calls-to-action.

• Plan, execute, and conduct quality assurance for A/B tests and other CRO experiments using relevant testing tools.

• Analyse experiment results and translate findings into clear, actionable recommendations.

• Continuously identify opportunities to improve conversion rates, customer engagement, and the overall shopping journey.

• Work closely with external CRO partners or agencies to manage testing roadmaps and implementation.

Data & Performance

• Track and analyse key e-commerce metrics such as conversion rate, traffic, revenue, average order value, and customer behaviour.

• Use tools such as GA4 and Shopify Analytics to identify trends and performance gaps.

• Translate data and customer insights into practical website and business improvements.

• Prepare regular performance updates and recommendations for management.

• Leverage AI tools such as ChatGPT and Gemini to improve research, content development, analysis, and workflow efficiency.

Requirements

• 3–4 years of experience managing Shopify or other e-commerce platforms.

• Hands-on experience with CRO and website optimisation.

• Experience with CRO and testing tools such as Varify, Intelligems, Shoplift, or similar platforms.

• Strong analytical skills with experience using GA4, Shopify Analytics, and data visualisation tools.

• Good understanding of the e-commerce customer journey, UX principles, and conversion optimisation.

• Knowledge of SEO, AEO, and GEO principles and best practices.

• Strong attention to detail and excellent operational skills.

• A proactive mindset with the ability to identify issues and solve problems independently.

• Comfortable working in a fast-paced and evolving environment.

• Strong communication and collaboration skills.

Good to Have

• Basic knowledge of HTML/CSS.

• Experience with Shopify Liquid or basic coding.

• Familiarity with tools such as Figma, Notion, or ClickUp.

• Experience working with external agencies or CRO partners.

• Experience in DTC, retail, lifestyle, gifting, or other consumer-facing e-commerce businesses.

The Ideal Candidate

You will thrive in this role if you:

• Enjoy turning data into ideas and ideas into measurable results.

• Naturally notice details and identify opportunities for improvement.

• Are curious about customer behaviour and the reasons behind purchasing decisions.

• Enjoy experimenting, testing, learning, and continuously improving.

• Can balance creativity with commercial thinking.

• Take ownership of your work and proactively identify solutions.

• Enjoy working across different areas of e-commerce rather than being limited to one function.

Why Join Us?

This is more than a website maintenance role. You will have the opportunity to take ownership of meaningful parts of the e-commerce customer journey, from the moment a customer lands on the website to the point of purchase.

Your work will directly contribute to improving customer experience, conversion, revenue, and overall e-commerce performance.

If you are analytical, commercially minded, curious, and hands-on, we would love to hear from you.