Position Summary
1. Set and implement in-store strategy in link to product and marketing strategies.
2. Increase the in-store purchase rate through differentiated in-store display and customer experience solutions.
3. Carry out in-store total solution consulting and improvement efforts for retail store conditions.
Role and Responsibilities
Strategic Planning and Development
- Develop and implement visual merchandising strategies: Create comprehensive plans that align with the company’s overall marketing objectives, product launches, seasonal campaigns, and sales goals.
- Research trends and consumer behavior: Stay updated on the latest retail design trends, consumer preferences, and competitor activities to ensure displays remain fresh, relevant, and effective.
- Analyze sales data and customer feedback: Use data to understand the impact of visual merchandising on sales and make data-driven decisions for optimizing displays and store layouts.
- Budget management: Oversee and manage the budget allocated for visual merchandising initiatives, including props, materials, lighting, and installations.
Creative Design and Execution
- Design and create compelling displays: Conceptualize, design, and execute eye-catching window displays, in-store displays, and promotional areas.
- Store layout and floor plan optimization: Plan and maintain store layouts and traffic flow to guide customers through the store, optimize product placement, and enhance the overall shopping experience.
- Sourcing materials and props: Identify and source appropriate props, fixtures, lighting, and other materials to execute display concepts effectively.
- Ensuring brand consistency: Maintain consistent visual standards across all retail locations, ensuring that all displays reflect the brand's identity and aesthetic.
- Signage and interior displays: Design and implement effective signage and interior displays to convey product information, promotions, and brand messaging.
Collaboration and Leadership
- Collaborate with cross-functional teams: Work closely with marketing, PM, sales, and store operations teams to ensure visual merchandising strategies are integrated and support overall business objectives.
- Train RE on visual merchandising standards, techniques, and best practices.
- Conduct regular store visits: Visit stores regularly to assess the execution of visual merchandising guidelines, provide feedback, and make necessary adjustments.
- Communicate effectively: Clearly communicate visual merchandising plans, guidelines, and feedback to all relevant stakeholders.
Operations and Maintenance
- Oversee installation and breakdown: Manage the setup and breakdown of promotional displays, seasonal changes, and new product launches.
- Maintain display standards: Ensure all displays are well-maintained, clean, organized, and adhere to safety and compliance standards.
- Inventory management: Work with relevant teams to ensure effective product presentation and optimal inventory levels for items produced.
#LI-SME #LI-MidSenior
Skills and Qualifications
- Strong creative and artistic abilities
- Excellent eye for detail and aesthetics
- Proficiency in visual merchandising techniques and principles
- Knowledge of current retail trends and consumer behavior
- Strong communication and interpersonal skills
- Leadership and team management abilities
- Project management skills
- Ability to work well under pressure and meet deadlines
- Strong organizational and time management skills
- Analytical skills to interpret sales data and trends
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