Retail Marketing Manager - MSSD

Honor Technology (Malaysia) Shd Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading global smart device company in Kuala Lumpur seeks a Retail Marketing Manager to architect a consumer-experience-driven retail marketing system. This role demands strategic leadership and the ability to mentor a high-performing team. Applicants should have strong offline marketing experience, excellent leadership skills, and a Bachelor's degree in a relevant field. The company emphasizes innovation and aims to empower people through technology, offering competitive compensation and a dynamic working environment.

Qualifications

• 5+ years of experience in retail marketing, preferably in consumer electronics.
• Proven expertise in offline marketing strategies.
• Strong ability to inspire and manage teams.

Responsibilities

• Design structured retail marketing framework for consumer experience.
• Lead retail marketing team connecting strategies to commercial success.
• Monitor campaign impact and drive continuous improvements.

Skills

Leadership

Analytical capability

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing or Business

Postgraduate qualifications

Tools

Microsoft Office

Job description

Role Summary

We are looking for a visionary Retail Marketing Manager to architect and lead a consumer‑experience‑driven retail marketing system. This role goes beyond campaign execution — it requires building structured capabilities that strengthen brand equity, transform retail touchpoints, and drive measurable commercial success. The right candidate will not only deliver results but also inspire and develop a team with a global perspective, aligning retail marketing with long‑term business growth.

Key Responsibilities

Systematic Marketing Capability: Design and implement a structured retail marketing framework centered on consumer experience, ensuring consistency and excellence across all offline retail touchpoints.

Strategic Leadership: Lead the retail marketing team with a holistic, big‑picture vision, connecting marketing strategies directly to commercial success and long‑term growth.

Cross‑Functional Alignment: Partner with Sales, Operations, and Purchasing to deliver integrated, high‑impact retail initiatives that elevate both customer engagement and business performance.

Insight‑Driven Strategy: Leverage market intelligence and consumer insights to shape forward‑looking retail strategies, positioning the brand ahead of industry trends.

Resource & Budget Stewardship: Oversee retail marketing investments, ensuring optimal resource allocation and strong ROI while balancing brand‑building and sales imperatives.

Talent Development: Mentor and cultivate a high‑performing team with strategic thinking, global vision, and execution excellence, fostering a culture of innovation and accountability.

Performance & Optimization: Define success metrics, monitor campaign impact, and embed continuous improvement into the retail marketing system.

Business Partnership: Represent retail marketing at the management level, influencing broader product, channel, and business strategies with consumer‑first perspectives.

Requirements

i. Bachelor’s degree in Marketing, Business, or a related field; postgraduate qualifications are an advantage.

ii. At least 5 years of proven experience in retail marketing, with strong expertise in offline marketing strategies; experience in consumer electronics is highly preferred.

iii. Demonstrated success in designing and executing retail marketing strategies that deliver measurable business results.

iv. Strong leadership skills with the ability to inspire teams, influence stakeholders, and manage cross‑functional collaboration.

v. Strategic thinker with excellent analytical capability, commercial acumen, and the ability to balance creativity with data‑driven decision‑making.

vi. Exceptional communication, presentation, and stakeholder management skills, with the confidence to engage at senior levels.

vii. Resilient, adaptable, and able to thrive in a fast‑paced, competitive market environment.

You application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Retail Marketing Manager?
• Which of the following Microsoft Office products are you experienced with?
• How many years' experience do you have in event management?
• Which of the following languages are you fluent in?
• Which of the following statements best describes your right to work in Malaysia?

FMCG Manufacturing 51-100 employees

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become the better version of themselves.