Retail Marketing Leader: Campaigns, PR & Brand Growth

Focus Point Vision Care Group Sdn Bhd; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A retail marketing leader is seeking an experienced marketing manager to oversee the execution of marketing campaigns and coordinate with teams and partners. The ideal candidate must have at least 5 years of experience in product and brand marketing, preferably in retail. Responsibilities include managing campaign logistics, public relations activities, and performance tracking across digital platforms. Strong communication skills and creativity in brand management are essential for success in this role.

Qualifications

• At least 5 years of experience in product and brand marketing.
• Experience in retail marketing is an advantage.
• Knowledge of PR activities and media relations is preferred.

Responsibilities

• Oversee end-to-end planning and execution of marketing campaigns.
• Manage and coordinate marketing executives, designers, and agency partners.
• Lead public relations activities and media engagement.
• Track and assess campaign performance across digital platforms.

Skills

Campaign performance tracking

Brand management

Stakeholder management

Creative content development

Public relations

Team leadership

Project management

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

A retail marketing leader is seeking an experienced marketing manager to oversee the execution of marketing campaigns and coordinate with teams and partners. The ideal candidate must have at least 5 years of experience in product and brand marketing, preferably in retail. Responsibilities include managing campaign logistics, public relations activities, and performance tracking across digital platforms. Strong communication skills and creativity in brand management are essential for success in this role.