Retail Marketing Executive/Manager (Home Appliances Industry)

Dibea; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading retail marketing company is seeking an experienced individual to manage retail marketing strategies and execute promotional campaigns in Kuala Lumpur. You will be responsible for developing marketing plans, managing in-store promotions, and ensuring brand consistency across retail channels. Strong coordination skills with stakeholders and budget management are essential for success in this role. This position offers opportunities to drive impactful marketing initiatives throughout various channels and events.

Qualifications

• Experience in developing marketing strategies aligned with sales targets.
• Proven ability to execute promotional campaigns effectively.
• Strong skills in managing stakeholders and partners in retail.

Responsibilities

• Develop and implement retail marketing plans.
• Manage POSM and visual merchandising compliance.
• Track campaign performance and analyze results.
• Plan and support roadshows and events.
• Manage retail marketing budget efficiently.

Skills

Retail marketing strategy development

Promotional campaign execution

Stakeholder management

Budget management

Event coordination

Job description

Retail Marketing Strategy & Execution

• Develop and implement retail marketing plans aligned with sales targets and brand objectives.
• Plan and execute in-store promotions, product launches, festive campaigns, and roadshows.
• Ensure consistent brand guidelines across all retail touchpoints (stores, kiosks, POP materials).

In-Store & Trade Marketing

• Manage POSM (posters, wobblers, display units, demo units, signage).
• Coordinate store setups, visual merchandising, and display compliance.
• Conduct regular store visits and audits to ensure execution quality.

Campaign & Promotion Management

• Work with sales team to design promotional mechanics (discounts, bundles, GWP, vouchers).
• Track campaign performance and provide post-campaign analysis.
• Coordinate with e-commerce/omnichannel teams to ensure campaign alignment where relevant.

Roadshows & Events

• Plan and support roadshows, mall activations, and exhibitions.
• Coordinate logistics, promoters, setup, teardown, and on-ground execution.
• Work closely with business support and operations teams.

Stakeholder & Partner Management

• Liaise with retail partners, mall management, vendors, and agencies.
• Coordinate with internal teams (sales, supply chain, finance) to ensure smooth execution.
• Manage external suppliers for printing, fabrication, and event support.

Budget & Reporting

• Manage retail marketing budget and ensure cost efficiency.
• Track ROI, sales uplift, and campaign effectiveness.
• Prepare reports and presentations for management review.