Retail Marketing Executive – Consumer Electronics Industry

ASK Resources; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A retail marketing firm in Malaysia is seeking a Retail Marketing Executive who will plan and execute marketing campaigns in the consumer electronics industry. The role requires strong coordination, project management skills, and proficiency in English, Bahasa Malaysia, and Mandarin. You will handle promotional campaigns, on-ground events, and support sell-out targets. This position also offers opportunities for independent work in a fast-paced environment while collaborating with cross-functional teams.

Qualifications

• Experience in retail marketing, trade marketing, or field marketing.
• Independent and proactive with fast-paced environment adaptability.
• Willingness to travel and work on-ground with retail teams.

Responsibilities

• Plan, coordinate, and execute retail marketing campaigns.
• Develop retail campaign activities such as product launches.
• Supervise on-ground retail marketing activities including events.
• Support achievement of retail sell-out targets through effective campaigns.

Skills

Proficient in English

Proficient in Bahasa Malaysia

Proficient in Mandarin

Strong coordination skills

Project management skills

Communication skills

Interpersonal skills

Education

Bachelor’s Degree in Marketing, Business, Retail Management

Tools

Microsoft Office

Google tools (Sheets, Forms)

Job description

Job Overview

Retail Marketing Executive – Consumer Electronics Industry. Plan, coordinate, and execute retail marketing and promotional campaigns aligned with brand and business objectives. Develop and execute retail campaign activities such as product launches, seasonal promotions, and dealer programs. Ensure timely rollout of campaigns across retail outlets and dealers. Coordinate closely with marketing, sales, and field force teams to ensure smooth and effective execution. Monitor campaign performance and prepare post-campaign reports, including effectiveness, ROI analysis, and improvement recommendations.

On-Ground Events Planning & Management

Plan and manage on-ground retail marketing activities such as roadshows, exhibitions, fairs, and in-store promotions. Supervise event rollout and in-store promotional execution to ensure consistency across retail locations. Coordinate logistics, displays, manpower allocation, schedules, and operational requirements. Ensure all activities adhere to brand guidelines, timelines, and operational standards. Evaluate event effectiveness and prepare performance and ROI analysis reports.

Retail Sell-Out Support

Support the achievement of retail sell-out targets through effective campaigns, events, and promotional activities. Track sell-out performance during and after campaigns to measure effectiveness. Collaborate with sales and marketing teams to improve product visibility, retail promotions, and stock availability. Implement data-driven action plans to continuously improve retail sales performance.

Job Responsibilities

Retail Campaign Planning & Management

• Plan, coordinate, and execute retail marketing and promotional campaigns aligned with brand and business objectives

• Develop and execute retail campaign activities such as product launches, seasonal promotions, and dealer programs

• Ensure timely rollout of campaigns across retail outlets and dealers

• Coordinate closely with marketing, sales, and field force teams to ensure smooth and effective execution

• Monitor campaign performance and prepare post-campaign reports, including effectiveness, ROI analysis, and improvement recommendations

On-Ground Events Planning & Management

• Plan and manage on-ground retail marketing activities such as roadshows, exhibitions, fairs, and in-store promotions

• Supervise event rollout and in-store promotional execution to ensure consistency across retail locations

• Coordinate logistics, displays, manpower allocation, schedules, and operational requirements

• Ensure all activities adhere to brand guidelines, timelines, and operational standards

• Evaluate event effectiveness and prepare performance and ROI analysis reports

Retail Sell-Out Support

• Support the achievement of retail sell-out targets through effective campaigns, events, and promotional activities

• Track sell-out performance during and after campaigns to measure effectiveness

• Collaborate with sales and marketing teams to improve product visibility, retail promotions, and stock availability

• Implement data-driven action plans to continuously improve retail sales performance

Job Requirements

• Bachelor’s Degree in Marketing, Business, Retail Management, or a related field

• Experience in retail marketing, trade marketing, or field marketing

• Proficient in English, Bahasa Malaysia, and Mandarin (to liaise with Mandarin-speaking stakeholders)

• Strong coordination, project management, and communication skills

• Proficient in Microsoft Office (Word, Excel, PowerPoint) and Google tools (Sheets, Forms, etc.)

• Independent, proactive, and comfortable working in a fast-paced environment

• Strong interpersonal skills and ability to work cross-functionally

• Willing to travel and work on-ground with retail and field teams