Retail Executive (Skincare)

CUCKOO International (MAL) BERHAD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading retail company in Kuala Lumpur seeks a Retail Executive to manage daily store activities, ensuring exceptional in-store execution and driving sales performance across key accounts. The ideal candidate should possess a degree in Business or Marketing and have 1–3 years of experience in retail operations or promoter management. Responsibilities include supervising promoters, executing campaigns, and tracking sales performance. Candidates should be detail-oriented and proficient in Microsoft Excel.

Qualifications

• Minimum SPM, Diploma or Bachelor’s Degree in Business, Marketing, or a related field.
• Open for fresh graduates that have related internship experience.
• 1–3 years of retail operations, field merchandising, or promoter management experience.

Responsibilities

• Monitor daily store operations across retail partners to meet sales objectives.
• Conduct routine store visits to review promoter performance and stock sufficiency.
• Execute retail campaigns and promotional activities with the Marketing team.

Skills

Coordination skills

Interpersonal skills

Detail-oriented

Time management

Microsoft Excel

Education

SPM, Diploma or Bachelor’s Degree in Business, Marketing, or related field

Tools

Microsoft Excel

WhatsApp

Telegram

Job description

Overview

To support WonderLab’s retail business operations by managing daily store activities, ensuring excellent in-store execution, and driving sales performance across assigned key accounts (e.g., R Pharmacy, SOGO, and new retail partners). The Retail Executive ensures that WonderLab’s merchandising, promoter operations, and retail branding are consistently aligned with company standards and deliver a strong consumer experience.

Job Responsibilities

• Store Operations & Field Management
  • Monitor and manage daily store operations across assigned retail partners to ensure sales objectives and brand standards are met.
  • Conduct routine store visits to review promoter performance, shelf presentation, tester condition, and stock sufficiency.
  • Ensure compliance with planogram, POSM display, and visual merchandising guidelines.
• Promoter & Manpower Coordination
  • Supervise and schedule promoter shifts, ensuring optimal manpower allocation across outlets.
  • Track promoter attendance, punctuality, and productivity; resolve on-ground operational issues promptly.
  • Support promoter engagement and communication, ensuring sales targets and product knowledge are well understood.
• Campaign & Activation Support
  • Execute retail campaigns, in-store sampling, and promotional activities in coordination with the Marketing team.
  • Ensure timely setup of promotional materials, testers, and display updates.
  • Collect feedback from field activities to support post-campaign reporting and continuous improvement.
• Sales & Performance Tracking
  • Track daily and weekly sales performance, consolidating data for review with the Retail Assistant Manager.
  • Identify and escalate issues related to low-performing outlets, stock shortages, or visual inconsistencies.
  • Provide recommendations to improve in-store conversion and visibility.
  • Maintain good working relationships with store managers and retail partners to facilitate smooth campaign execution and merchandising compliance.
  • Coordinate with supply chain and logistics for stock replenishment and tester management.

Job Requirements

• Minimum SPM, Diploma or Bachelor’s Degree in Business, Marketing, or a related field.
• Open for fresh graduates that have related internship experience.
• 1–3 years of experience in retail operations, field merchandising, or promoter management (beauty / FMCG preferred).
• Strong coordination and interpersonal skills.
• Detail-oriented with good time management and accountability.
• Proficient in Microsoft Excel (sales reporting) and WhatsApp / Telegram for field communication.
• Able to travel frequently to outlets within the Klang Valley area and within Malaysia on a quarterly basis.
• Passionate about beauty and customer experience.