Restaurant Marketing Manager (F&B – Carp Garden Restaurant)

City University Malaysia; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prestigious educational institution in Malaysia is seeking a Marketing Manager to develop and execute branding and promotional strategies. The successful candidate will focus on building brand identity, managing social media, and driving customer engagement through creative campaigns. Ideal candidates have at least 3 years of experience in marketing, particularly within the F&B, retail, or lifestyle sectors, and possess strong skills in digital marketing and content creation.

Qualifications

• Minimum 3 years’ experience in marketing, preferably in F&B, retail, or lifestyle industry.
• Strong skills in digital marketing and social media platforms.
• Excellent communication and content creation skills.

Responsibilities

• Develop and execute digital marketing strategies across multiple platforms.
• Build and strengthen brand identity through storytelling and campaigns.
• Create engaging content to promote menus and events.
• Run targeted online advertisements using Meta Ads and Google Ads.
• Collaborate with influencers and food bloggers to boost visibility.
• Monitor marketing performance and optimize campaigns.

Skills

Digital marketing

Social media marketing

Content creation

Online advertising

Market research

Job description

The Marketing Manager will be responsible for creating and executing branding, marketing, and promotional strategies to position Carp Garden as a preferred F&B destination. The role focuses on building strong brand identity, managing social media marketing, driving customer engagement, and boosting sales through creative campaigns.

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Key Responsibilities

Develop and execute digital marketing strategies across TikTok, Instagram, Facebook, and other platforms.

Build and strengthen Cap Garden’s brand identity through creative storytelling and campaigns.

Create engaging digital content (videos, reels, photography) to promote menus, promotions, and events.

Run online advertisements (Meta Ads, Google Ads) targeting the right audience.

Collaborate with food bloggers, influencers, and student ambassadors to boost visibility.

Organize promotions, food campaigns, events, and partnerships with university departments.

Monitor marketing performance (reach, engagement, sales growth) and optimize campaigns.

Conduct market research to understand dining trends and competitors.

Oversee customer loyalty initiatives (discounts, membership, special promotions).

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Requirements

Minimum 3 years’ experience in marketing (F&B, retail, or lifestyle industry preferred).

Strong skills in digital marketing, social media platforms, and online advertising.

Creative and up-to-date with the latest food, lifestyle, and social media trends.

Excellent communication and content creation skills.

Proactive, energetic, and able to work independently with a results-driven mindset.

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