Regional Social Media & Content Executive (Asia Markets)

Alpaka Gear Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading lifestyle brand in Malaysia is seeking a Regional Social Media & Content Executive to strengthen its presence across Asia. In this role, you will manage and localise content for various markets, engage with online communities, and support regional campaigns. A strong understanding of Asian digital trends and fluency in Mandarin are essential. The ideal candidate will have a passion for creating engaging content and will thrive in a fast-paced environment.

Qualifications

• 1–3+ years social media experience.
• Mandarin spoken and written is a MUST.
• Familiar with Asian consumers & cultural context.

Responsibilities

• Build and manage monthly content calendars.
• Localise content for Asia markets.
• Collect weekly & monthly performance data.

Skills

Creative content creation

Understanding of Asian digital trends

Basic video editing

Strong product-based visual sense

Fast communication habits

Tools

Meta Business Suite

TikTok Business Center

Google Workspace

Job description

Regional Social Media & Content Executive (Asia Markets)

We are looking for a creative and driven Regional Social Media & Content Executive (Asia Markets) to strengthen our brand presence across Asia. You will manage and localise content for multiple markets, support regional campaigns, engage with online communities, and partner closely with our distributors in Hong Kong, Taiwan, Japan, Thailand, Singapore, Malaysia, and the Philippines.

This role requires someone who understands Asian digital trends, can create engaging short‑form content, and enjoys working in a fast‑paced lifestyle/soft‑goods brand environment. Mandarin spoken and written is compulsory as you will frequently communicate with regional partners and customers.

If you are passionate about content, storytelling, and building a cross‑market brand experience, we invite you to join our team.

Responsibilities

• Build and manage monthly content calendars
• Localise content, captions, and messaging for Asia markets
• Schedule content across IG, TikTok, Facebook, Threads
• Assist with product drops, campaigns and seasonal launches

Community & Engagement

• Respond to messages & comments across channels
• Track customer sentiment by market
• Identify local engagement opportunities & trends

Regional Collaboration

• Support distributors with localised posts and campaign assets
• Coordinate regional UGC and influencer collaboration requests
• Track regional social campaigns, launches & events

Reporting & Performance

• Collect weekly & monthly performance data
• Report best‑performing posts by region
• Suggest improvements based on content performance

Tools & Skills Required

Digital Tools

• Meta Business Suite
• TikTok Business Center
• CapCut or basic video editing
• Google Workspace (Drive, Sheets, Slides)

Content Skills

• Basic video editing (Reels/TikTok formats)
• Caption writing & localisation
• Understanding of Asian content trends
• Strong product‑based visual sense

Analytics

• Able to understand reach, impressions, CTR

Soft Skills

• Strong organisation
• Trend awareness
• Fast communication habits
• Able to work independently
• Passion for lifestyle / travel / design / soft goods

Requirements

• 1–3+ years social media experience
• Mandarin spoken and written is a MUST
• Familiar with Asian consumers & cultural context
• Experience with Instagram & TikTok management
• Interest in lifestyle, soft goods or fashion industry

Nice to have

• Japanese or Bahasa knowledge
• Experience with influencers & UGC
• Familiar with EDC / carry / streetwear

Salary (Malaysia‑based)

For 3–4 years experience with proven track record:

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