Regional Senior Executive, Product Marketer (Non - Coffee)

ZUS Coffee; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading coffee brand is seeking a Product Marketer in Kuala Lumpur to drive product awareness and adoption through effective marketing strategies. You will conduct market research, develop resonant messaging, and build go-to-market strategies for new launches. The role requires strong collaboration with product, R&D, and sales teams to ensure alignment on value propositions, alongside tracking campaign performance to optimize impact. If you're skilled in executing campaigns and have a flair for storytelling, this opportunity is for you.

Qualifications

• Experienced in developing product positioning and messaging.
• Ability to conduct comprehensive market and competitor analysis.
• Familiarity with GTM strategies and campaign execution.

Responsibilities

• Conduct market and competitor research to identify opportunities.
• Develop product positioning and messaging that resonates with customers.
• Build GTM strategies for new launches, campaigns, and channel activation.
• Execute campaigns that generate awareness, demand, and product adoption.

Skills

Market and competitor research

Product positioning

Campaign execution

Data analysis

Collaboration with teams

Education

Bachelor's degree in Marketing or related field

Job description

Overview

The Product Marketer bridges product development and customer needs by driving positioning, GTM strategies, and campaigns that build awareness and adoption of ZUS Coffee’s products.

Key Responsibilities

• Conduct market and competitor research to identify opportunities.
• Develop product positioning and messaging that resonates with customers.
• Build GTM strategies for new launches, campaigns, and channel activation.
• Partner with product, R&D, and sales teams to align on value propositions.
• Execute campaigns that generate awareness, demand, and product adoption.
• Develop content for campaigns, product guides, and internal enablement.
• Track and analyze campaign performance; adjust strategies for impact.
• Support brand storytelling and customer engagement efforts.