Regional Senior Executive Product Marketer (Frappe)

Zuspresso (M) Sdn Bhd; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading coffee company in Shah Alam, Malaysia is seeking a Regional Senior Executive Product Marketer. The role focuses on bridging product development with customer needs through effective marketing strategies and GTM campaigns. Responsibilities include conducting market research, developing product messaging, executing marketing campaigns, and analyzing performance metrics. Ideal candidates should possess strong analytical skills and experience in product marketing. This is an exciting opportunity to impact a growing brand in the coffee market.

Responsibilities

• Conduct market and competitor research to identify opportunities.
• Develop product positioning and messaging that resonates with customers.
• Build GTM strategies for new launches, campaigns, and channel activation.
• Partner with product, R&D, and sales teams to align on value propositions.
• Execute campaigns that generate awareness, demand, and product adoption.
• Develop content for campaigns, product guides, and internal enablement.
• Track and analyze campaign performance; adjust strategies for impact; post-mortem.
• Support brand storytelling and customer engagement efforts.

Job description

Regional Senior Executive Product Marketer (Frappe)

Role Purpose

The Product Marketer bridges product development and customer needs by driving positioning, GTM strategies, and campaigns that build awareness and adoption of ZUS Coffee’s products.

Key Responsibilities

• Conduct market and competitor research to identify opportunities.
• Develop product positioning and messaging that resonates with customers.
• Build GTM strategies for new launches, campaigns, and channel activation.
• Partner with product, R&D, and sales teams to align on value propositions.
• Execute campaigns that generate awareness, demand, and product adoption.
• Develop content for campaigns, product guides, and internal enablement.
• Track and analyze campaign performance; adjust strategies for impact; post-mortem.
• Support brand storytelling and customer engagement efforts.