Regional Sales Manager

Hanshow; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Hanshow is seeking a sales/business development professional to expand our client base in Malaysia and strengthen relationships with existing customers. You will craft annual sales plans to hit targets and oversee localized marketing initiatives tailored to regional market dynamics.

The role requires regional collaboration with retailers, delivery of marketing programs, and gathering market intelligence to influence product and strategy decisions.

Qualifications

• Bachelor’s degree or above required.
• Minimum 5 years in sales or business development; B2B/retail experience preferred.
• Experience managing Key Account (KA) clients in retail and a proven sales track record preferred.
• Sales leadership or project management experience is a plus.

Responsibilities

• Acquire new clients and maintain relationships with existing clients in Malaysia; formulate and execute annual sales plans to meet targets.
• Develop localized marketing strategies based on regional market characteristics; supervise marketing initiatives and evaluate post-campaign effectiveness.
• Coordinate with local retailers and partners to ensure delivery of marketing activities across the region.
• Provide market insights and recommendations for product optimization and marketing strategy adjustments.
• Collect frontline market intelligence including competitor dynamics and customer feedback; collaborate with internal teams to improve after-sales service and product strategies.

Education

Bachelor’s degree or above

5+ years in sales/business development

Experience in B2B or retail

Sales team or project management experience

Job description

Responsibilities

1. Responsible for acquiring new clients and conducting in-depth relationship maintenance for existing clients in Malaysia. Formulate and implement annual sales plans to ensure the completion of sales targets.
2. Develop localized marketing strategies and plans based on regional market characteristics, supervise the implementation of marketing initiatives, and conduct post-campaign effectiveness evaluations.
3. Coordinate and support local retailers and partners to ensure the efficient delivery of the company’s marketing activities across the region.
4. Possess sharp market insight and provide valuable suggestions for product optimization and marketing strategy adjustment.
5. Collect frontline market intelligence including competitor dynamics and customer feedback, and collaborate with internal teams to improve after-sales service and product strategies.

Qualifications

1. Bachelor’s degree or above.
2. At least 5 years of experience in sales or business development; experience in B2B or retail industry is preferred.
3. Familiarity with hardware, software or system integration in the retail industry is required.
4. Experience managing Key Account (KA) clients in the retail sector and a proven successful sales track record are preferred.
5. Excellent communication and interpersonal skills, with an outgoing personality and strong rapport-building ability.
6. Strong organizational and coordination capabilities, able to adapt to a fast-paced working environment and work under pressure.
7. Experience in sales team management or project management is a plus.
8. Proficient in both English and Malay, capable of using both as working languages to communicate smoothly with local teams and clients.