Regional Sales Manager

Universal Robina Corporation; Klang City; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading food and beverage company is seeking a Regional Sales Manager based in Klang City, Malaysia. The successful candidate will be responsible for leading distributor management, ensuring sales target achievement, and driving market expansion. They should have over 8 years of experience in FMCG general trade, a proven track record in team leadership, and a strong analytical mindset. Fluency in English and Bahasa Malaysia is essential, with knowledge of Mandarin as a plus. Join us in delivering exceptional food choices!

Qualifications

• 8+ years of experience in FMCG General Trade with strong on-ground ops exposure.
• Proven track record in distributor management & team leadership.
• Strong analytical mindset with data discipline (SFA/DMS/Sell-Out Tracking).

Responsibilities

• Lead, coach, and manage GT distributors in Central region.
• Drive monthly business reviews, performance tracking, and action plans.
• Ensure target achievement for: Sales, Reach, NPD Listing, Call Coverage.

Skills

Distributor management

Team leadership

Analytical mindset

Fluent in English

Fluent in Bahasa Malaysia

Hands-on with route planning

Job description

Universal Robina Corporation is looking for a Regional Sales Manager.

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

What are the Job Responsibilities?

Distributor Partner Management

• Lead, coach, and manage GT distributors in Central region.
• Drive monthly business reviews, performance tracking, and action plans.
• Resolve trade issues, stock allocation, delivery cycles, and TTA alignment.
• Support onboarding of new DPs and transition plans.

People Leadership

• Manage and coach frontliners (ESRs & merchandisers) via DP structure.
• Conduct regular trade visits, route audits, and performance evaluations.
• Implement capability programs (e.g., 6-Step Selling Tools, Perfect Store).
• Work closely with internal Trade Marketing and Capability teams.

Sales Execution & KPI Delivery

• Ensure target achievement for: Sales, Reach, NPD Listing, Call Coverage.
• Monitor outlet universe expansion and GT numeric distribution.
• Drive Perfect Store execution, planogram compliance & POSM execution.
• Champion field discipline, SFA usage, and GT data reporting cadence.

Market Expansion & Strategic Projects

• Identify regional growth opportunities.
• Execute GT channel projects.
• Collaborate with cross-functional teams.

What are the Qualifications?

• 8+ years of experience in FMCG General Trade with strong on-ground ops exposure.
• Proven track record in distributor management & team leadership.
• Hands‑on with route planning, field force tracking, and trade execution.
• Strong analytical mindset with data discipline (SFA/DMS/Sell‑Out Tracking).
• Fluent in English, Bahasa Malaysia; Mandarin is a plus.
• High mobility across Central region (frequently field travel expected).

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

Important Note: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes take place in our respective offices or plants and are conducted solely by our Talent Acquisition teams using official corporate email addresses.