Regional Sales Director cum Malaysia Country Manager

SUNIA SDN BHD; Kuala Lumpur; On-site; MYR 250,000 - 300,000; Full time

Job summary

A global AI software solutions provider seeks a Regional Sales Director cum Malaysia Country Manager to lead its business in Malaysia and across the ASEAN region. The ideal candidate will drive strategic sales and manage a high-performing sales team to achieve revenue targets. Responsibilities include executing comprehensive sales strategies and managing P&L. A strong background in B2B software sales, particularly in AI and enterprise environments, is required.

Qualifications

• 10+ years of proven experience in B2B enterprise software sales.
• At least 5 years in a sales leadership role.
• Direct experience selling complex SaaS/Software solutions to C-level executives.
• Proven vertical sales experience in Healthcare/Hospitals or Education or Oil & Gas/Energy.
• Experience building and managing a sales team.
• Strong business acumen with P&L management experience.

Responsibilities

• Develop and execute sales strategy for the Malaysian market.
• Lead the end-to-end sales cycle for key enterprise accounts.
• Recruit, train, and manage a high-performing sales team.
• Build and maintain a robust sales pipeline.
• Represent the company brand and develop market-entry strategies.

Skills

B2B enterprise software sales

Sales leadership

AI/ML sales

Network in Malaysian business landscape

Exceptional communication skills

Education

Bachelor’s degree in Business or related field

MBA

Job description

Regional Sales Director cum Malaysia Country Manager

Sunia is a leading global provider of innovative artificial intelligence software solutions. Through continuous innovation and breakthroughs, we are committed to delivering cutting‑edge solutions in AI research and development. Our mission is to revolutionize the way electronic devices understand, interact, and adapt to human needs, enhancing quality of life and work efficiency.

Position Summary

We are seeking a highly motivated and strategic Regional Sales Director cum Malaysia Country Manager to build and lead our business in Malaysia and beyond across the ASEAN region. This is a dual‑role with P&L responsibility, combining hands‑on strategic sales leadership with overall country management.

The ideal candidate will be a player‑coach, capable of personally closing major enterprise deals while building, mentoring, and managing a high‑performing sales team. Your deep understanding of the AI/ML landscape, enterprise software sales cycle, and the local Malaysian business culture will be critical to success.

Key Responsibilities

Strategy & Execution: Develop and execute a comprehensive sales strategy for the Malaysian market to achieve and exceed revenue targets.

Hunter Mentality: Lead from the front by personally driving the end‑to‑end sales cycle for key enterprise accounts, from prospecting and qualification to negotiation and closure.

Vertical Market Expertise: Leverage deep industry knowledge to drive sales in key verticals, including but not limited to:

• Education
• Oil & Gas / Petroleum Labs
• Healthcare/Hospitals
• Energy

Team Building: Recruit, train, mentor, and manage a high‑performing regional sales team, instilling vertical‑specific sales expertise.

Pipeline Management: Build and maintain a robust and accurate sales pipeline, utilizing Microsoft CRM to forecast accurately and manage team performance.

Key Account Management: Identify, target, and secure strategic partnerships with large enterprises across the key verticals mentioned above.

Country Management & Business Operations (20%)

P&L Responsibility: Hold full accountability for the profitability and financial health of the Malaysian entity.

Market Expansion: Represent the company brand in Malaysia, developing market‑entry strategies and identifying new growth opportunities within target industries.

Cross‑Functional Leadership: Collaborate with and leverage central teams including Marketing, Pre‑Sales, Product Manager, Solution Engineering, Data Engineering and Finance to ensure seamless execution and customer satisfaction.

Local Presence: Establish and foster the company’s reputation as a thought leader in the AI space within the healthcare, education, and energy sectors through networking, industry events, and public speaking.

Compliance & Operations: Ensure all local business operations, legal, and regulatory requirements are met.

Qualifications & Experience

Must‑Haves:

• 10+ years of proven experience in B2B enterprise software sales, with a minimum of 5 years in a sales leadership role (Sales Director, Regional Sales Manager).
• A verifiable track record of consistently exceeding multi‑million dollar revenue targets.
• Direct experience selling AI, Machine Learning, Data Analytics, or complex SaaS/Software solutions to C‑level executives (e.g., CIO, CTO, CDO, CEO) in large Malaysian enterprises.
• Proven vertical sales experience in at least two of the following industries: Healthcare/Hospitals, Education, or Oil & Gas/Energy.
• Established network and deep understanding of the Malaysian business landscape, including key players in the specified verticals.
• Experience building and managing a sales team from the ground up.
• Strong business acumen with P&L management experience.
• Bachelor’s degree in Business, Computer Science, Engineering or a related field. An MBA is a plus.

Highly Desirable

• Experience working for a global tech company establishing its footprint in Malaysia.
• Technical aptitude to understand and articulate the value proposition of AI/ML products (Handwritten Recognition, AI Ink Editor, Computer Vision/OCR, NLP, Robotics, etc.).

Fluency in English and Chinese (written and spoken).

Strategic Visionary: Ability to see the big picture and translate it into an actionable, vertical‑focused sales plan.

Player‑Coach: Hands‑on leader who enjoys both managing a team and closing deals personally.

Resilient & Results‑Driven: Tenacious and focused on achieving goals in a competitive market.

Exceptional Communicator: Outstanding presentation, negotiation, and interpersonal skills, with the ability to engage both technical and business stakeholders in specialized industries.

Entrepreneurial Spirit: A self‑starter who thrives in a fast‑paced, dynamic environment and can operate with a high degree of autonomy.

Problem Solver: Ability to navigate complex sales cycles and overcome industry‑specific challenges creatively.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Regional Sales Director?
• Do you have experience in a sales role?
• Which of the following languages are you fluent in?
• How much notice are you required to give your current employer?