Regional Marketing Manager

Ambition Group Malaysia; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading recruitment agency is seeking a Regional Marketing Manager to spearhead growth in the F&B industry. This role involves leading strategic marketing projects, analyzing consumer trends, and designing innovative campaigns to generate new revenue streams. Candidates should have 5-6 years of relevant experience, preferably with exposure to Southeast Asian markets. The position requires creativity and strong business acumen, with a focus on collaboration across teams, ultimately aimed at achieving robust commercial outcomes.

Qualifications

• 5-6 years of marketing experience in F&B, lifestyle or retail.
• Experience in strategic project management and innovation.
• Regional market exposure, particularly in SEA, is advantageous.

Responsibilities

• Lead category and business unit growth strategies.
• Analyze product performance and consumer trends.
• Manage marketing and creative campaigns for revenue streams.
• Collaborate with internal teams for execution success.
• Oversee project management and performance reporting.

Skills

Marketing experience

Creative thinking

Analytical skills

Business acumen

Job description

Our client is an innovative leader in the F&B industry, focused on driving category growth and launching new business units. They are seeking a Regional Marketing Manager to spearhead strategic projects, manage cross-functional initiatives, and deliver strong commercial outcomes across multiple markets.

Key Responsibilities

• Lead category and new business unit growth, developing strategies to strengthen portfolio performance during early market entry stages.
• Analyze product performance, consumer trends, and competitive benchmarks to identify opportunities for optimization and expansion.
• Design and manage strategic projects that include marketing, creative campaigns, and product innovation to unlock new revenue streams.
• Collaborate with internal teams-marketing, operations, and brand innovation-to ensure successful execution and commercial impact.
• Oversee project management and delivery, including planning, dashboards, and post-project reviews to extract insights and improve future initiatives.
• Monitor and report performance metrics, providing actionable recommendations to senior leadership for continuous improvement.

Requirements

• Comes with at least 5 - 6 years of marketing experience across F&B, lifestyle, retail, or similar industries. Regional exposure to markets such as SEA will be an added advatange.
• Experienced in business innovation, strategic project management, and new revenue stream generation.
• Someone who is creative, analytical, and has a strong sense of business acumen.

To Apply

Click APPLY NOW or email Sabrina Ng at ****************@ambition.com.my. All data provided will be used for recruitment purposes only.

Please note that only shortlisted candidates will be contacted due to application volume.

JTK Number: JTKSM 995 | Company Registration Number: 201301019088 (1048918-T)

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