Regional Head of Media

LION Digital; Petaling Jaya; On-site; MYR 365,000 - 488,000; Full time

Job summary

A leading digital media agency is seeking a Regional Head of Media to lead their media function across Malaysia, Singapore, and Indonesia. The role involves developing integrated media strategies, overseeing media planning and buying, and ensuring commercial accountability. Candidates should have over 12 years of experience in media roles and a proven track record in leading teams across multiple markets. This position offers a chance to shape media outcomes regionally in a reputable agency.

Qualifications

• 12+ years of experience in media strategy, planning, and buying across SEA markets.
• Experience leading media teams across multiple markets.
• Strong understanding of digital media platforms.

Responsibilities

• Lead development of media strategies across Malaysia, Singapore, and Indonesia.
• Oversee integrated media planning and buying.
• Ensure alignment between sold, scoped, priced, and delivered.

Skills

Media strategy development

Team leadership

Digital media platforms

Job description

Role Overview

Lion & Lion is seeking a Regional Head of Media to lead the agency’s media function across Malaysia, Singapore, and Indonesia, with full accountability for media strategy, planning, execution, performance, and commercial discipline. The role is critical in ensuring media operates as a scalable, consistent, and commercially responsible regional capability.

The Regional Head of Media will serve as the main point of ownership for media outcomes across markets, ensuring quality, consistency, and accountability at scale.

Key Responsibilities

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Regional Media Strategy & Leadership

• Lead the development of integrated media strategies across MY,_master, SG, and ID, aligned with client business objectives and regional priorities.
• Ensure media thinking consistently supports broader brand, creative, and business outcomes.
• Elevate media from executional delivery to strategic partnership across key regional clients.

Planning, Buying & Performance Governance

• Oversee end-to-end integrated media planning, buying, and optimisation across key platforms (Traditional and digital channels such as Meta, Google, TikTok, Programmatic, Search, etc.).
• Establish consistent regional standards for performance measurement brut, reporting, learning agendas, and optimisation practices.

Commercial & Financial Accountability

• Own media scoping, pricing logic, and delivery feasibility across pitches, renewals, and regional expansions.
• Ensure alignment between what is sold, scoped, priced, and delivered, reducing margin leakage across markets.
• Partner closely with Finance to track GP, utilisation, and cost efficiency across regional media accounts.

Team Leadership & Capability Development

• Lead, mentor, and develop the media department across Malaysia, Singapore, and Indonesia.
• Set clear expectations for output quality, decision-making authority, and accountability.
• Build bench strength and succession planning to reduce dependency on individual contributors.

Cross-Functional & New Business Support

• Partner closely with Creative, Strategy, and ClientEMBER services leaders to deliver integrated regional solutions.
• Support smoother transitions from pitch to onboarding through clear media frameworks and governance.
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• Support smoother transitions from pitch to onboarding through clear media frameworks and governance.

Candidate Profile

Experience

• 12–瀬+ years of experience in media strategy, planning, buying, and performance roles across SEA markets.
• Proven რამდენ any leading media teams across multiple markets or regions.
dêr ~~ lt>Strong hands‑on understanding of digital media platforms and performance models.
• Experience managing large, complex, or regional client accounts, including engagements of senior clients and internal leadership.