The Regional Head supports the institution’s international student recruitment efforts by implementing strategic initiatives, building strong partnerships, and driving enrollment targets. This role requires a proactive leader who can balance relationship management, counseling, and operational execution to achieve recruitment goals across assigned regions.
Key Responsibilities
- Recruitment Strategy Execution: Implement the university’s recruitment plans to achieve student enrollment targets.
- Target Achievement: Consistently meet deadlines and recruitment goals.
- Counseling & Advising: Provide academic counseling, planning, and guidance to prospective students and parents.
- Partnership Development: Build and maintain relationships with higher secondary schools, alumni networks, and recruitment agents.
- Agent Network Management: Support and service agents to meet recruitment targets; deliver training sessions and regular visits.
- Promotional Activities: Collaborate with agents in education fairs, exhibitions, and information days.
- Application Conversion: Lead follow-up activities to maximize application-to-enrollment conversion rates.
- Collaboration: Work closely with the Head of International Student Recruitment to strengthen agent and sponsor networks.
- Sales Tools: Ensure promotional tools are impactful and effective for regional recruitment.
- Reporting: Prepare and submit monthly recruitment reports to the Head of International Student Recruitment.
Qualifications
- Bachelor’s degree OR minimum 5 years of sales/customer-related experience.
- Proven experience in team leadership and management.
- Background in higher education recruitment is an advantage.
- Strong interpersonal and communication skills with a positive personality.
- Proficiency in Microsoft Office (Outlook, Excel, PowerPoint); strong analytical mindset.
- Ability to work under pressure and manage multiple tasks effectively.
- Self-motivated, organized, and capable of independent execution.
- Mandarin language proficiency is an added advantage.
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