Regional Business Development Manager - Electron Microscopy, Academia, Southeast Asia

ZEISS Group; Petaling Jaya; On-site; MYR 150,000 - 210,000; Full time

Job summary

A global technology company is seeking a Business Development and Marketing professional in Petaling Jaya, Malaysia, with over 15 years of experience in electron microscope sales and marketing. The ideal candidate will develop sales strategies for the Academia Electron Microscopy portfolio across VN, TH, and MY, and analyze market trends to identify growth opportunities. Strong technical knowledge in microscopy and team collaboration skills are essential for this position offering competitive compensation and professional growth.

Qualifications

• Minimum 15 years of experience in electron microscope sales and/or marketing.
• Broad knowledge in academia, material research, and life sciences.
• Experience in selling medical capital equipment through direct and indirect channels.

Responsibilities

• Develop and execute sales plans for Academia Electron Microscopy.
• Analyze market trends to identify opportunities for growth.
• Provide sales support and develop custom solutions.

Skills

Sales strategy development

Market trend analysis

Account development

Technical support

Coaching

Education

Degree in Materials Science or relevant discipline

Tools

Microsoft Office

CRM software

Job description

Business Development and Marketing

• Develop & execute sales plan for Academia Electron Microscopy portfolio for RMS Sales and RMS distributor markets to meet sales target. Primary focus in VN, TH, and MY countries.
• Analyze, predict, and monitor market trends, emerging technologies to identify hot topics and opportunities for profitable growth.
• Deep market and account penetration, new account development, and intelligence gathering.
• Develop and implement marketing plans to raise awareness of ZEISS solutions GtM for product launches.
• Work with Sales, PASS and APAC business sector team (Academia) to plan & execute portfolio strategies in each market.
• Work with PASS and APAC business sector team (Academia) to form competitor counter strategies and related sales materials.
• Support marketing and workshops with Sales, DP sales, PASS and BDM in assigned territories.

Sales and Technical Support

• Direct sales support for Academia EM MUST WIN opportunities.
• Champion the EM MUST WIN initiative for RMS SEA.
• Coaching and supporting Sales and DP development.
• Provide market and technical feedback to shape product roadmap and solutions portfolio.
• Build Academia sector funnels in territories assigned.
• Increase win rate for Academia sector EM in territories assigned.
• Execute projects assigned, including project beyond territories assigned.
• With the support of PASS, develop custom solutions and applications involving automation, software, customized workflows with SCS and Solution Lab team for existing customers and new opportunities

Business Development reporting & CRM

• Collect customer & market intelligence and report them periodically.
• Provide monthly report on funnel building plans and win rate increment plans on sales opportunities and on territories assigned.

EM coaching and training

• Support management in build up sales and DP sales competency in EM sales.
• Conduct post-mortem analysis and review meeting on EM sales case involved.

Job Requirements

Education

• Degree in Materials Science, Electrical and Computer Engineering or relevant discipline.

Experience

• Experience and broad knowledge in academia, material research, life science sector with specific expertise in microscopy and software solutions, SEM, FESEM, XB and CorrMIC (LM-EM, EM-XRM).
• 15 years of experience in electron microscope sales and / or marketing with a successful track record in selling medical capital equipment through both direct & indirect channels in the region.
• Experience in driving and coaching DP.
• Ability to work with various cultures.
• Experience in doing sales in VN, TH and MY. Experience in government tendering system is a plus.

Other skills

• Internationality, good business English. Bahasa Malaysia, Thai and Vietnamese language is a plus.
• Good team-player as well as an independent worker.
• Intermediate expertise in Microsoft Office (Word, Excel, PowerPoint).
• Familiarity with sales processes and CRM as a sales tool.

Your ZEISS Recruiting Team: Kuganeswari Gunasekaran