Regional Business Development Manager (Digital Goods)

Lazada; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent e-commerce platform in Southeast Asia seeks a candidate to drive business growth and manage seller relationships in Kuala Lumpur. The role includes executing campaigns and leveraging data analytics to enhance performance. Ideal candidates possess exceptional communication skills in English and preferred proficiency in Mandarin, along with experience in e-commerce operations. Flexibility for occasional travel is expected.

Qualifications

• Exceptional English communication skills; proficiency in Mandarin is preferred.
• Strong analytical skills with a proven ability to derive actionable insights.
• Demonstrated success in high-growth environments.
• Prior experience in e-commerce operations highly desirable.
• Flexibility to travel occasionally for business needs.

Responsibilities

• Lead and manage growth of digital services.
• Foster relationships with key sellers.
• Plan and execute campaigns to drive traffic.
• Leverage data analytics to optimize operations.

Skills

Exceptional English communication skills

Strong analytical skills

Ability to manage in fast-paced environments

Experience in e-commerce

Proficiency in Mandarin

Job description

1. Drive Business Growth

• Lead and manage the commercial growth of digital services, including O2O vouchers, ensuring profitability and sustainable development.
• Analyze customer needs and market trends to develop and implement strategic plans and initiatives that align with business objectives.
• Monitor and evaluate business performance metrics, identifying areas for improvement and adjusting strategies to ensure continuous growth.
• Identify assortment gaps and build a robust pipeline for onboarding high-potential sellers to address these gaps.

2. Seller Management

• Foster strong relationships with key sellers by providing strategic guidance and support to help them grow their sales on Lazada.
• Identify and onboard new sellers with high growth potential to expand the platform's offerings.
• Educate and persuade sellers to participate in campaigns, leverage marketing solutions, and expand their product assortment for better performance.

3. Campaign Management

• Plan and execute operational initiatives to drive traffic, enhance customer engagement, and boost conversions.
• Collaborate with cross-functional teams to brainstorm, propose, and implement innovative campaigns that align with business objectives.
• Effectively coordinate resources across departments to deliver impactful campaigns and meet key business goals.

4. Analytics and Data Monitoring

• Leverage data analytics to make informed, data-driven decisions that optimize operations and improve efficiency.
• Conduct in-depth market research to gather qualitative and quantitative insights, generating actionable business strategies to drive growth and profitability.
• Regularly track and analyze performance data to identify trends, opportunities, and challenges, ensuring proactive decision-making.

Job Requirements

• Exceptional English communication skills, with the ability to collaborate effectively across teams and resolve issues efficiently; proficiency in Mandarin is highly preferred.
• Strong analytical skills, with a proven ability to interpret data, derive actionable insights, and propose data-driven solutions.
• Demonstrated success in managing responsibilities within fast-paced, high-growth environments.
• Prior experience in e-commerce digital goods operations is highly desirable; candidates with backgrounds in tech platforms or digital marketing are also welcome.
• Flexibility to travel occasionally for business needs.