Regional Brand Manager

Sales & Marketing; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading luxury brand management company is seeking a Regional Brand Manager to drive growth and visibility for a premium Mother & Baby brand in Malaysia and Singapore. This role involves developing strategic brand plans, managing product portfolios, and collaborating with cross-functional teams to ensure brand success. The ideal candidate has over 5 years of relevant experience, a strong understanding of the Malaysian and Singaporean markets, and excellent communication skills.

Qualifications

• 5+ years of brand management experience, preferably in premium or parenting/lifestyle categories.
• Strong understanding of Malaysia and Singapore markets.
• Experience working with distributors, modern trade, and online platforms.

Responsibilities

• Drive brand growth, visibility, and equity for a premium Mother & Baby brand.
• Develop and execute brand marketing plans aligned with global and local needs.
• Manage product launches from planning to execution.

Skills

Brand management

Analytical skills

Project management

Communication skills

Stakeholder management

Creative thinking

Education

Bachelor's degree in marketing, Business, or related fields

Job description

Why Join Us

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

Regional Brand Manager (MY & SG) is responsible to drive brand growth, visibility, and equity for a premium Mother & Baby brand in Malaysia and Singapore by developing and executing strategic brand plans, managing product portfolios and key retailer relationships, delivering consistent brand experiences across all customer touchpoints.

The role requires strong cross-functional ownership & coordination with sales, retail, digital, and distributor teams to ensure brand alignment and commercial success in both markets.

Main Roles and Responsibilities

Business Strategy & Leadership

• Lead the Hair & Lifestyle division with a clear vision and strategic roadmap aligned with company goals.

Brand Strategy & Planning

• Develop and execute annual brand marketing plans aligned with global guidelines and local market needs.
• Localize global brand strategies to ensure relevance in Malaysia and Singapore.
• Conduct market and competitor analysis to identify opportunities, threats, and white space.

Product Portfolio & Go-to-Market

• Manage product launches from planning to execution, ensuring timely delivery and alignment across channels.
• Work closely with sales teams and retailers (online and offline) to develop GTM (go-to-market) strategies for new products.
• Monitor product performance and recommend actions (pricing, promotion, phase‑out) as needed.

Marketing Campaigns & Content Development

• Plan and execute 360° marketing campaigns including digital, in‑store, PR, and social.
• Develop localized assets in line with brand identity (key visuals, POSM & Video).
• Coordinate with global teams for approvals and guidance on brand messaging.
• Manage the social media platforms for the brand with locally relevant content (calendar and content planning).

Digital & E‑commerce Activation

• Collaborate with e‑commerce teams and digital partners to enhance brand presence on platforms such as Lazada, Shopee, and D2C sites.
• Optimize digital campaigns for awareness, engagement, and conversion.
• Oversee influencer and KOL activations tailored to parenting and premium lifestyle audiences.

Retail & Trade Marketing

• Ensure consistent brand presence in‑store (modern trade, baby boutiques, department stores, e‑commerce).
• Plan retail campaigns, VM, and brand training for frontliners and partner staff.
• Optimize assortment strategy by retailer and seasons.
• Responsible for the B2B initiatives as the brand expert and P&L owner in market (baby fairs, trade fairs, institutional sales).
• Support key account teams with trade marketing initiatives and brand toolkits.

Budget & ROI Management

• Manage marketing budgets efficiently and ensure spending aligns with brand priorities.
• Track ROI on campaigns and promotions, providing post‑mortem analysis and recommendations.

Stakeholder & Partner Management

• Work closely with internal teams (sales, logistics, finance) and external partners (media, creative agencies, PR).
• Liaise with global/regional brand teams to align brand priorities and performance.

Qualifications

• Bachelor’s degree in marketing, Business, or related fields.
• 5+ years of brand management experience, preferably in premium or parenting/lifestyle categories.
• Strong understanding of Malaysia and Singapore markets.
• Experience working with distributors, modern trade, and online platforms.
• Creative thinker with strong analytical and project management skills.
• Excellent communication skills and stakeholder management.
• Experience in mother & baby category preferred.

Do you have what it takes to succeed in a fast‑paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, equity and inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice https://www.luxasia.com/recruitment-privacy-notice/ and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to staffing agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.