Regional Brand Lead, Baby & Parenting (MY & SG)

LUXASIA; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading omnichannel brand-builder in Asia Pacific is seeking a Regional Brand Manager to drive brand growth and visibility for a premium Mother & Baby brand in Malaysia and Singapore. Responsibilities include managing product portfolios, executing strategic marketing plans, and ensuring consistent brand experiences across all touchpoints. Ideal candidates will have 5+ years of brand management experience, a strong understanding of the local markets, and excellent stakeholder management skills.

Qualifications

• 5+ years of brand management experience, preferably in premium or parenting/lifestyle categories.
• Strong understanding of Malaysia and Singapore markets.
• Experience working with distributors, modern trade, and online platforms.
• Experience in mother & baby category preferred.

Responsibilities

• Drive brand growth, visibility, and equity for a premium Mother & Baby brand.
• Lead the Hair & Lifestyle division with a clear vision.
• Develop and execute annual brand marketing plans.
• Manage product launches from planning to execution.
• Plan and execute 360° marketing campaigns including digital and social.

Skills

Brand management

Analytical skills

Project management

Creative thinking

Stakeholder management

Education

Bachelor’s degree in marketing, Business, or related fields

Job description

A leading omnichannel brand-builder in Asia Pacific is seeking a Regional Brand Manager to drive brand growth and visibility for a premium Mother & Baby brand in Malaysia and Singapore. Responsibilities include managing product portfolios, executing strategic marketing plans, and ensuring consistent brand experiences across all touchpoints. Ideal candidates will have 5+ years of brand management experience, a strong understanding of the local markets, and excellent stakeholder management skills.