Product Specialist (Home Appliances/Electronics)

Coway; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading home appliance company in Kuala Lumpur is seeking a Product Specialist to manage the full product lifecycle and drive strategic decision-making. This role requires analytical and project management skills to optimize product portfolios and ensure profitability. Candidates should have a Bachelor’s degree and 2-3 years of relevant experience, preferably in household products. Join us to innovate and contribute to the company's growth strategies.

Qualifications

• 2-3 years of experience in product strategy or management.
• Experience in household and home appliances preferred.
• Strong proficiency in data interpretation and analysis.

Responsibilities

• Manage full product lifecycle from launch to end of cycle.
• Lead category projects and product performance optimization.
• Identify and source new products for market introduction.
• Develop and execute product roadmaps aligned with business goals.
• Manage profit and loss for assigned product categories.

Skills

Analytical skills

Interpersonal skills

Project management

Communication skills

Market analysis

Education

Bachelor’s degree in Business, Marketing, Data Analytics, or related fields

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Product Specialist (Home Appliances/Electronics)

This role is responsible for supporting Coway Malaysia in building a strong, competitive, and future‑ready product portfolio. The Product Manager drives strategic thinking and decision‑making by leveraging data‑driven insights from market trends, competitor benchmarking, and internal product performance. The objective is to develop strategic product roadmaps, new product initiatives, and continuous improvement plans to meet the company's sales and growth targets.

Responsibilities

• Managing the full product lifecycle for all products in assigned categories, ensuring relevance, competitiveness, and profitability from launch to end‑of‑cycle.
• Lead category projects, including new launches, improvements, end‑of‑sales, and end‑of‑cycle actions to optimize portfolio performance by analyzing product sales performance and customer feedback to assess strengths, weaknesses, and improvement areas.
• Identify, evaluate, and source new products for market introduction by working closely with R&D, Procurement, suppliers, and external partners. Lead go‑to‑market readiness to ensure timely, cost‑effective, and competitive product launches aligned with business strategy and customer needs.
• Develop and execute product roadmaps by identifying opportunities and product gaps to align with business direction, customer needs, and sales objectives.
• Manage the profit and loss (P&L) for assigned product categories, ensuring revenue growth, margin optimization, and cost control. Monitor financial performance, pricing strategies, and cost structures to drive sustainable profitability.
• Develop and maintain accurate sales, revenue, and demand forecasts for assigned product categories based on market demand and business objectives.
• Collaborate closely with internal departments (Marketing, Sales, R&D, Procurement, etc.) to align product strategies and gather cross‑functional inputs for product initiatives.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, Entrepreneurship, Economics, or related fields.
• Professional certifications in Data Analytics or Product Management are an added advantage.
• Minimum 2‑3 years of working experience in product strategy/management, business analysis, or strategic planning.
• Preferably experienced in household and home appliances.
• Experience working with cross‑functional teams and managing stakeholder expectations.
• Solid analytical and quantitative skills; ability to interpret data and trends effectively.
• Excellent interpersonal and communication skills.
• Demonstrated ability to influence and negotiate across functions.
• Strong project management and organizational abilities.
• Strong proficiency in Microsoft Excel and PowerPoint.
• Curious and open‑minded—comfortable working in a fast‑paced, evolving environment.
• Passionate about learning, exploring ideas, and challenging the status quo.
• Sole contributor.