Product Marketing Specialist

Xiaomi Technology; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Job summary

A leading consumer electronics company in Kuala Lumpur is seeking a Product Manager to oversee product lifecycle and develop go-to-market strategies. The ideal candidate will have a Bachelor’s degree, strong market analysis skills, and at least 3 years of experience in the consumer electronics industry. This role requires excellent project management and communication skills to ensure product success in open markets.

Qualifications

• Minimum 3 years of experience in the consumer electronics industry.
• Proven experience in product launches within open markets.
• Strong interest in mobile-related products.
• Excellent internal and external communication skills.

Responsibilities

• Conduct in-depth analysis of market trends and competitive landscape.
• Independently manage product GTM execution across the 4Ps.
• Oversee product launch planning and demand forecasting.
• Manage individual products and product portfolios.
• Lead end-to-end lifecycle project management.

Skills

Market analysis

Project management

Product launch

Communication skills

Strategic decision making

Education

Bachelor’s degree or above

Job description

Job Description

1. Market & Consumer Insights

• Conduct in-depth analysis of market trends and competitive landscape.
• Lead research initiatives across industry, competitors, and consumer behavior.
• Gather macro-level data on markets, industries (including clients and channels), and competitors.
• Deliver actionable insight reports to inform strategic decision-making.

2. Product Go-to-Market (GTM) Strategy

• Independently manage product GTM execution across the 4Ps (Product, Price, Place, Promotion).
• Oversee product launch planning, timeline tracking, sample readiness, demand forecasting, and pricing strategy.
• Translate market and consumer insights into product definition, value proposition, and packaging.
• Develop national-level product solutions, strategies, and expansion toolkits.

3. Product Operations & Portfolio Management

• Manage individual products and product portfolios.
• Formulate and adjust marketing, pricing, demand planning, and inventory strategies based on market dynamics.
• Drive product profitability through integrated commercial planning.

4. Project Management

• Oversee the full product lifecycle, ensuring commercial success.
• Monitor sales performance and adjust pricing or inventory strategies as needed.
• Lead end-to-end lifecycle project management, from planning to execution.
• Coordinate cross-functional teams, identify risks early, and optimize resource allocation.
• Conduct post-project reviews to drive continuous improvement and best practice sharing.

Job Requirements

• Bachelor’s degree or above from a recognized institution.
• Minimum 3 years of experience in the consumer electronics industry (requirements may vary based on product/market scope; exceptional candidates may be considered with less experience).
• Strong interest in mobile-related products with the ability to form unique perspectives and insights.
• Proven experience in product launches within open markets.
• Background in retail, channel management, product marketing, or pricing strategy is a plus.
• Strong capabilities in market expansion and project management.
• Demonstrated success in delivering product solutions to clients.
• Excellent internal and external communication skills.
• Strong sense of ownership, goal-driven, and results-focused.