Product Marketing Manager (Go-To-Market) - Marketing & Sales Service Dept

Honor Technology (Malaysia) Shd Bhd; Kuala Lumpur; On-site; MYR 100,000 - 140,000; Full time

Job summary

A leading technology solutions provider in Kuala Lumpur is seeking a Product Marketing Manager (GTM) to shape and execute strategies for product success. You will lead cross-functional teams, influence stakeholders, and drive impactful GTM initiatives. The ideal candidate has over 5 years of experience in product marketing, preferably in the technology sector, and possesses strong strategic and leadership skills. This role offers a collaborative environment with opportunities for continuous learning.

Benefits

Generous annual leave

Comprehensive health coverage

Opportunities for continuous learning

Qualifications

• 5+ years of relevant experience in GTM strategy or product marketing.
• Proven track record of executing GTM strategies with measurable success.
• Ability to thrive in a fast-paced, competitive environment.

Responsibilities

• Build and institutionalize a go-to-market system for product launches.
• Translate customer insights into differentiated positioning and GTM strategies.
• Drive strategies that capture market share and strengthen brand equity.

Skills

Market analysis

Strategic thinking

Stakeholder management

Leadership

Communication

Education

Bachelor’s degree in Marketing or Business

Postgraduate qualifications

Job description

The Product Marketing Manager (GTM) will be responsible for shaping and executing go‑to‑market strategies that accelerate product success and deliver strong business outcomes. This role is not only about launches – it is about building a systematic GTM framework that integrates product positioning, channel strategy, and market execution to drive sustainable growth.

Key Responsibilities

• Strategic GTM Framework: Build and institutionalize a go‑to‑market system that ensures seamless product launches, market readiness, and long‑term competitiveness.
• Consumer & Market Orientation: Translate customer insights, competitive analysis, and market dynamics into differentiated positioning and impactful GTM strategies.
• Cross‑Functional Leadership: Partner closely with Product, Sales, Marketing, and Operations teams to ensure alignment and flawless execution of GTM initiatives.
• Commercial Impact: Drive strategies that not only capture market share but also strengthen brand equity and profitability across categories.
• Resource Planning & Optimization: Manage GTM budgets, timelines, and resource allocation to maximize efficiency and return on investment.
• Team Leadership & Development: Guide and mentor team members to adopt a holistic, business‑oriented perspective, fostering strategic thinking and execution excellence.
• Performance Management: Define KPIs for GTM success, monitor outcomes, and continuously refine strategies based on data‑driven insights.
• Business Influence: Act as a trusted advisor in management discussions, shaping product and channel decisions with a deep understanding of market dynamics.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; postgraduate qualifications are a plus.
• 5+ years of relevant experience in GTM strategy or product marketing, preferably within the consumer electronics or technology sector.
• Proven track record of designing and executing GTM strategies that achieve measurable commercial success.
• Strong leadership capabilities with experience guiding teams and influencing cross‑functional stakeholders.
• Excellent strategic thinking, analytical, and problem‑solving skills with the ability to connect market insights to business outcomes.
• Exceptional communication and stakeholder management skills, with confidence in engaging senior leaders.
• Highly adaptable, results‑driven, and capable of thriving in a fast‑paced, competitive environment.

What We Offer

• Generous annual leave and wellness days to support work‑life balance.
• Comprehensive health and medical coverage.
• Opportunities for continuous learning and development, including access to industry events.
• A dynamic and collaborative team culture that encourages innovation and open communication.

About Us

Honor Technology (Malaysia) Shd Bhd is a leading provider of innovative technology solutions, helping businesses and individuals unlock their full potential. With a strong focus on product development and customer‑centric innovation, we are revolutionising the way people interact with technology. Driven by our values of excellence, integrity, and teamwork, we are committed to creating a positive impact in the communities we serve.