Product Marketing Executive

FUJIFILM Business Innovation; Selangor; On-site; MYR 60,000 - 85,000; Full time

Job summary

A leading tech company is looking for a driven individual to support product launches and manage marketing campaigns. Responsibilities include developing product positioning, collaborating with sales and marketing teams, conducting market assessments, and monitoring product performance. The ideal candidate will have a relevant Bachelor's degree and 2-4 years of experience, preferably in the IT industry. Strong communication and interpersonal skills are essential for cross-functional collaboration.

Benefits

Yearly Annual Holiday Allowance

EPF 14%

Medical, Healthcare & Insurance coverage

Optical & Dental Allowance

Leave in-lieu for Saturdays

Qualifications

• Bachelor's degree or equivalent in relevant fields.
• 2-4 years of working experience, preferably in IT.
• Strong interpersonal and communication skills.

Responsibilities

• Develop product positioning and messaging.
• Conduct feasibility and potential market assessments.
• Monitor and report monthly product performance.

Skills

Interpersonal skills

Communication skills

Collaboration skills

Education

Bachelor's degree in Business Studies/Administration/Management, Finance, Marketing

Job description

We're looking for highly driven talents to support seamless product launches and management cycles including implementation of marketing and promotion campaigns.

Education & Financial Aid schemes

Yearly Annual Holiday Allowance

Leave in-lieu (additional 1 day leave for public holiday that falls on Saturday)

EPF 14%

Medical, Healthcare & Insurance coverage

Optical & Dental Allowance

Responsibilities

Develop product positioning, messaging, competitive differentiation and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities.

Product planning and execution throughout the Product Lifecycle, including: gathering and prioritizing product and working closely with engineer, sales and support to ensure revenue and customer satisfaction goals are met.

Conduct market assessment feasibility and potential for new product positioning including but not limited to marketing trend, competitor (SWOT).

Chairing facilitate cross-functional launch committee, coordinating procedures and schedules for new product launches.

Introduce and promote new product to sales channels.

To identify potential segmentation needs, plan and execute products promotion activities

Prepare sales and marketing strategy, ie market attack plan, target market approaches etc.

Monitor and compile monthly product performance report which includes sales and organization feedback for assigned category, ensuring products are competitive in generating profit to company.

Review data analysis and strategic actions for improvements and countermeasures.

Qualifications

Bachelor's degree or equivalent in Business Studies/Administration/Management, Finance, Marketing, or any related fields.

Min 2-4 years of working experience, experience within IT industry will be an added advantage.

Strong interpersonal and communication skills

Able to collaborate cross functionally with different departments and teams.