Product Marketing & Engagement Lead

EPF Malaysia; Petaling Jaya; On-site; MYR 80,000 - 100,000; Full time

Job summary

A governmental organisation in Malaysia is seeking a Product Marketing & Engagement Lead to strategize and execute data-driven campaigns. This role requires at least 6 years of experience in digital marketing, strong analytical skills, and a bachelor's degree in a relevant field. The chosen candidate will manage cross-functional projects and ensure compliance with marketing regulations.

Qualifications

• Malaysian citizen.
• Pass in Bahasa Melayu in SPM or equivalent.
• At least 6 years’ experience in digital marketing or marketing automation.
• Knowledge in funnel analysis and omnichannel campaign execution.
• Awareness of PDPA compliance.

Responsibilities

• Execute and monitor digital marketing campaigns across multiple channels.
• Support automated workflows for member onboarding and retention.
• Manage and validate customer data for accurate audience segmentation.
• Conduct funnel analysis and recommend optimisations.
• Develop A/B testing strategies and monitor campaign KPIs.
• Collaborate with cross-functional teams for effective campaign delivery.

Skills

Data-driven campaign execution

Strong analytical skills

Communication skills

Collaboration

Problem-solving

Education

Bachelor's Degree in Marketing, Business, Advertising, or related field

Tools

Insider

Google Analytics 4

Google Looker Studio

Job description

JOB SUMMARY

The Employees Provident Fund (EPF) safeguards the retirement savings of millions of Malaysians and is committed to delivering excellent services to our members. As a Product Marketing & Engagement Lead, you will be responsible for strategizing, planning, executing, monitoring, and analyzing all product marketing campaigns.

You will lead member engagement initiatives using platforms such as Insider and other marketing automation tools, executing data-driven campaigns and workflow automation to enhance member experiences throughout their lifecycle. This role also involves overseeing marketing budget management, media planning, and product awareness.

You will work closely with cross-functional teams to deliver impactful, compliant campaigns aligned with EPF’s governance and PDPA standards, guided by our core values of Progressive, Empathy, Teamwork, and Integrity.

JOB RESPONSIBILITIES

• Campaign Execution & Monitoring: Set up, execute, and track digital marketing campaigns across email, SMS, WhatsApp, push notifications, social media, web, and app channels, ensuring accuracy and timeliness.
• Workflow Automation: Support the development and maintenance of automated workflows for member onboarding, retention, and re-engagement, aligned with lifecycle marketing goals.
• Data & Segmentation: Manage and validate customer data to build accurate audience segments for personalised messaging, while ensuring compliance with PDPA and governance standards.
• Funnel Analysis & Optimisation: Analyse member journeys across digital touchpoints using Google Analytics and Insider; identify drop-off points and recommend improvements.
• Testing & Optimisation: Conduct A/B and multivariate testing; monitor campaign KPIs (open rates, click-through rates, conversions, adoption rates), and refine campaigns accordingly.
• Content Development: Assist in developing creative and informative campaign content tailored to different segments and lifecycle stages.
• Collaboration: Work closely with marketing, analytics, product, IT, CX teams, and external vendors to ensure campaigns are delivered effectively and on time.
• Reporting & Insights: Prepare campaign performance reports, highlight insights, and propose optimisation strategies for continuous improvement.
• Innovation & Learning: Stay updated with marketing automation trends, tools, and best practices, and contribute ideas to strengthen EPF’s digital engagement strategies.
• Strategic Planning: Designing a master product marketing calendar in collaboration with product owners and Regional Directors.
• Go-to-Market Strategy: Developing and recommending comprehensive go-to-market strategies, including marketing plans and budget proposals for management approval.
• Agency Management: Leading, managing, and reviewing the performance of third-party partners such as creative agencies, media owners, social media influencers, and other marketing-related vendors.

JOB REQUIREMENTS

• Malaysian citizen.
• Pass in Bahasa Melayu, including oral test in Sijil Pelajaran Malaysia (SPM) or equivalent qualification recognised by the Government.
• Possess a Bachelor's Degree with honours in Marketing, Business, Advertising, or related field from a recognised institution.
• At least 6 years’ experience in digital marketing, CRM, or marketing automation, with hands-on experience in platforms such as Insider, Google Analytics 4, and Google Looker Studio.
• Knowledge in funnel analysis, personalisation, and omnichannel campaign execution.
• Strong analytical, problem-solving, and communication skills.
• Ability to collaborate across teams and manage multiple priorities.
• Awareness of regulatory and compliance requirements (PDPA) in digital marketing.
• Up-to-date knowledge of trends and tools in digital engagement and marketing automation.

JOB STATUS

Permanent

All applications are strictly CONFIDENTIAL and only shortlisted candidates will be called in for interview. Applications are deemed UNSUCCESSFUL if there is no feedback from the EPF 2 MONTHS after the closing date of the advertisement.