Product Manager Malaysia & Indonesia

embecta; Klang City; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global healthcare company is looking for a Product Manager to localize and implement marketing strategies in Malaysia and Indonesia. This role entails developing annual operating plans, driving retail penetration, and engaging with healthcare professionals. Candidates should have at least 7 years of experience in the health sector, with strong project management skills and fluency in Bahasa Melayu or Bahasa Indonesia being advantageous. This position offers opportunities for cross-functional collaboration and strategic marketing execution.

Qualifications

• Minimum 7 years of experience in Consumer Health, Medical Devices, or Pharmaceuticals.
• At least 5 years in marketing roles.
• Prior experience working with distributors in Southeast Asia is a strong advantage.

Responsibilities

• Develop and execute country-specific annual operating plans.
• Collaborate with sales managers to drive retail and hospital penetration.
• Monitor and report on KPIs.
• Provide product training and campaign assets to sales teams.
• Engage with KOLs and diabetes educators.

Skills

Strong knowledge of consumer and trade marketing

Excellent project management

Ability to analyze market trends

Communication skills

Experience in patient and HCP engagement

Ability to work independently

Language skills in Bahasa Melayu or Bahasa Indonesia

Education

Bachelor's degree in Pharmacy, Science, Marketing, or related discipline

Advanced degree preferred

Job description

PURPOSE OF THE ROLE

The Product Manager is responsible for localizing and executing embecta's marketing and brand strategies in Malaysia and Indonesia to drive business growth. This role supports in-market activation efforts, ensures competitive brand positioning, and strengthens customer engagement through close coordination with local sales teams and distributor partners.

With a time allocation of approximately 60% for Malaysia and 40% for Indonesia, the Product Manager will collaborate cross-functionally and manage end-to-end commercial enablement, including sales support, demand generation campaigns, and channel marketing programs across retail and hospital sectors.

KEY RESPONSIBILITIES

A. Strategy & Marketing Execution

• Develop and execute country-specific annual operating plans aligned with SEA regional sales and marketing strategy.
• Develop, implement, and review short and long-term strategies for category growth, including pricing strategies and budget forecasting.
• Use competitor analysis and market research to enhance competitive advantage.
• Proactively support go-to-market with direct responsibility for execution.
• Ensure brand consistency across all customer touchpoints while tailoring communication to local market needs.

B. In-Market Commercial Enablement

• Collaborate with sales managers to drive retail offtake and hospital penetration via tactical demand-generation initiatives.
• Monitor and report on KPIs, including new patient initiations, hospital conversions, and retail sell-out trends.
• Manage new product performance and launch readiness dashboards; monitor lead/lag KPIs and take corrective action where needed, sharing learnings for future launches.
• Report on monthly business reviews and quarterly projections, latest market intelligence and business KPIs.
• Own quarterly A&P planning, including forecasting for promotional materials, samples, and FOC items.

C. Trade Marketing & Distributor Collaboration

• Provide sales teams and distributor partners with product training and campaign assets.
• Partner with distributor and/or trade marketing teams to design and execute shopper-facing campaigns, clinic activations, and pharmacy programs.
• Co-develop and deploy patient-facing programs and merchandising plans during key drives.

D. Healthcare Professional (HCP) Engagement

• Engage with KOLs, diabetes educators, and associations to strengthen clinical advocacy.
• Lead the organization of injection technique workshops and scientific promotional events.
• Localize and distribute clinical detailing materials in Bahasa Melayu and Bahasa Indonesia as appropriate.

E. Cross-Functional Leadership & Project Management

• Coordinate cross-functional teams including supply chain, regulatory, finance, medical, and E&C to ensure smooth execution of product launches and campaigns.
• Lead pilot programs for new business opportunities and scale initiatives that demonstrate positive ROI.

F. Campaign Execution & Event Management

• Manage logistics, content deployment, and stakeholder coordination for in-market events, symposiums, and activations.
• Ensure campaign readiness by maintaining launch dashboards and lead/lag indicators.

INTERACTIONS

Internal

• Collaborates with SEA marketing team, Malaysia & Indonesia country sales teams, and cross-functional stakeholders including medical, regulatory, supply chain, and finance.
• Interfaces with regional leadership and Asia marketing teams.

External

• Works closely with distributors, KOLs, retail and hospital customers, marketing agencies, and local diabetes associations.

POSITION REQUIREMENTS

Education

Bachelor's degree in Pharmacy, Science, Marketing, or related discipline. Advanced degree preferred.

Experience

• Minimum 7 years of experience in Consumer Health, Medical Devices, or Pharmaceuticals with at least 5 years in marketing roles.
• Prior experience working with distributors in Southeast Asia is a strong advantage.

Skills & Competencies

• Strong knowledge of consumer and trade marketing, including retail and digital channel activation.
• Excellent project management and cross-functional leadership skills.
• Proficiency in analyzing market trends and generating actionable insights.
• Ability to communicate clearly and persuasively across internal and external stakeholders.
• Experience in developing and executing patient and HCP engagement programs.
• Ability to work independently in a dynamic, matrix environment.
• Language skills in Bahasa Melayu or Bahasa Indonesia are advantageous.