Principal Brand Senior Manager

Akemi International Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading home fashion company in Kuala Lumpur is seeking a dynamic Principal Brand Senior Manager to drive brand growth and enhance market presence. The ideal candidate will have 8–10 years of experience in brand management and a strong background in marketing planning and product development. This role involves collaboration on branding strategies, market analysis, and store development. Leadership skills and strategic thinking are essential.

Qualifications

• Minimum 8–10 years of relevant experience in brand management, marketing or retail.
• At least 3 years in a senior managerial role.
• Strong background in retail, merchandising, and store development preferred.

Responsibilities

• Lead the overall brand strategy, planning, and execution.
• Conduct and analyze market research.
• Develop comprehensive branding strategies aligned with brand DNA.
• Collaborate with internal teams to achieve commercial goals.
• Review and approve store layouts and marketing activities.

Skills

Brand strategy

Marketing planning

Leadership

Analytical thinking

Stakeholder management

Education

Bachelor’s degree in Marketing, Business or related field

Master’s degree is an advantage

Job description

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We are seeking a dynamic and experienced Principal Brand Senior Manager to lead the overall brand strategy, planning and execution. This role will be responsible for driving brand growth, enhancing market presence and ensuring alignment across all aspects of brand management, merchandising, store development and marketing communication.

Key Responsibilities

Research & Analysis

Conduct and analyze market research to understand industry trends, competition, and market environment.

Evaluate data to identify SWOT, competitive landscape, PESTEL, and other key insights.

Define brand direction and establish brand guidelines.

Develop comprehensive branding strategies aligned with brand DNA.

Plan marketing mix and marketing strategies to drive sales, brand loyalty, and market share.

Implementation & Evaluation

Present marketing strategies and secure approval from Principal Office.

Lead internal brand alignment across the company.

Monitor sales performance, brand health, and regional market performance.

Re-strategize to ensure sales budgets and brand objectives are met.

Review product sell-through reports to identify opportunities.

Provide bi-annual market demand insights to Principal Merchandising & R&D.

Collaborate with R&D and Merchandising teams to achieve commercial goals.

Participate in product sourcing, buying, and merchandising.

Present marketing strategies to Country CEOs and Buyers at Group Brand Presentations.

Store Development (VM & ID)

Collaborate with Store Development team on merchandising display plans, planograms and VM guidelines.

Review and approve store layouts, fit-out and renovation guidelines.

Marketing Communication

Work closely with Marcom team to design impactful campaigns aligned with brand strategy.

Review and approve marketing activities, events, POSM and related initiatives.

Requirements

Bachelor’s degree in Marketing, Business or related field. Master’s degree is an advantage.

Minimum 8–10 years of relevant experience in brand management, marketing or retail industry (with at least 3 years in a senior managerial role).

Strong background in brand strategy, marketing planning and product development.

Experience in retail, merchandising and store development is highly preferred.

Excellent leadership, communication and stakeholder management skills.

Strong analytical thinking with proven ability to drive commercial results.

Eastern Decorator is principally engaged in designing, manufacturing and retailing of Home Fashion products namely bedding and accessories, curtain and drapes, cushions, upholstery fabrics etc with a total workforce of more than 2100 headcounts. In line our business expansion and market demand, we seek suitable and qualified candidates to join our dynamic team.