PR & Consumer Activation Assistant Manager

Coty; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading beauty company in Kuala Lumpur seeks an Assistant Manager to drive the commercial success of their unit through impactful marketing strategies. The role involves developing activation plans, analyzing consumer performance, and collaborating with various teams. Candidates should possess at least 5 years of experience in the beauty industry and excel in multi-tasking in a fast-paced environment.

Qualifications

• Min 5 years of relevant work experience preferably in beauty industry.
• Experience in executing retail marketing and promotional activities.
• Strong communication and interpersonal skills.

Responsibilities

• Develop and execute FSS Activation Plans.
• Monitor and analyze CRM performance.
• Collaborate with cross-functional teams.
• Identify and leverage new opportunities.
• Manage influencer marketing and content.

Skills

Brand Expertise

Managing FSS

Communication Skills

Analytical Skills

Proactivity

Media Contacts

Job description

Overview

PR & Consumer Activation Assistant Manager

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.

About the role

We’re looking for an Assistant Manager to join the Malaysia team. The incumbent will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.

RESPONSIBILITIES

• Developing and Executing FSS Activation Plans
  • This includes creating promotional activities, display strategies, and retail media initiatives.
  • To plan and schedule all customer-facing activities with brand managers
  • To ensure all in-store activations are in line with brand/launch ambitions, enhancing the customer experience.
• Monitoring and Analyzing CRM Performance
  • To measure and analyze consumer key performance indicators (KPIs) such as traffic flow, conversion rates, and consumer recruitment to assess the effectiveness of campaigns.
  • Oversee the end-to-end execution of CRM campaigns, from planning and audience segmentation to testing, QA, and post-campaign reporting.
  • Develop and execute CRM strategies, including lifecycle programs, loyalty strategies, and personalized campaigns.
• Collaborating with Cross-Functional Teams
  • This role requires close collaboration with various teams, including brand, commercial, education and VM, to ensure consistent brand messaging and seamless execution of campaigns.
• Identifying and Leveraging New Opportunities
  • To stay informed about consumer trends and competitors’ activities to identify new ways to engage with consumers and enhance brand experiences.
  • To seek opportunities to collaborate with malls or fashion houses along with brand teams to enhance brand awareness and traffic.
• Influencer Marketing, Content and Communication Management
  • Plan and execute the social media strategy across categories (Fragrance, Makeup and Skincare).
  • Deeply understand the detailed tactics of influencer management in order to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate effectiveness with measurable KPIs.
  • Plan and develop winning contents to amplify brand awareness, attract, engage and convert consumers.
  • Collaborate with brand teams to drive maximum synergy across different digital consumer touch points.
  • Execute media/consumers/KOL events such as launch press events, media trips, consumer/influencers “Meet & Greet” events and etc.
  • Manage all paid and unpaid influencer campaigns with agencies and be responsible for all executions to drive negotiations and achieve best-in-class execution in respect with brand spirit/positioning and global guidelines.

Key Skills and Qualifications:

• Brand Expertise: A deep understanding of the brand and its target audience is crucial.
• Experience in Managing FSS: Proven experience in executing retail marketing and promotional activities in FSS is essential.
• Strong Communication and Interpersonal Skills: The assistant manager must be able to effectively communicate with various teams and stakeholders.
• Analytical Skills: The ability to analyze CRM data and provide actionable recommendations is important.
• Proactive and Self-Motivated: The role requires someone who can take initiative and drive results.
• Having the network of all media contacts including Traditional/Digital/Social and relevant lifestyle industry’s Influencers will be a plus.
• Min 5 years of relevant work experience preferably in beauty industry and prestige/ luxury brand experience is preferred.
• High efficiency & strong multi-tasking management skill in fast-paced environment.

Country/Region: MY

City: Kuala Lumpur