Performance Marketing Specialist

Xedea; Subang Jaya; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing agency in Subang Jaya is seeking a Performance Marketing Specialist to manage lead generation campaigns. This role involves executing marketing strategies for paid channels, optimizing performance, and communicating with clients and the team effectively. Ideal candidates will have 2-3 years of relevant experience and be proficient in tools like Google Ads and Facebook Ads Manager. The position offers a hybrid work model and a gross salary of RM 4,000 - RM 4,500, along with several benefits.

Benefits

Annual increment & bonus opportunities

Leadership training and learning opportunities

14 days annual leave

Standard medical leave

Birthday leave

Volunteering leave

Qualifications

• 2-3 years of experience managing paid social and/or paid search campaigns.
• Proven track record of generating leads for SMEs.
• Exceptional presentation skills.

Responsibilities

• Manage 15-20 lead generation campaigns.
• Proactively optimize campaigns and communicate performance.
• Produce insightful reports for campaign stakeholders.

Skills

Paid social and/or paid search campaign management

Client communication and stakeholder management

Data analysis and problem-solving skills

Proficient in Google Ads Manager

Proficient in Facebook Ads Manager

Exceptional written and verbal communication

Tools

Google Analytics

Google Tag Manager

Looker Studio

Job description

The Performance Marketing Specialist role requires a savvy digital marketer with hands-on execution experience and reporting involvement in paid search and/or paid social campaigns. Their contribution will help businesses get leads and sales growth through continuous reviewing, monitoring, reporting, and optimization of paid channels such as Google Ads and Facebook Ads.

Accountability

Campaign Management and Execution (50%)

You will personally manage 15-20 lead generation marketing campaigns.

Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner

Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc

Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations

Perform effective split testing by creating contents that will engage and drive results

Thoroughly review all outputs to ensure accuracy, quality, and best practice

Assist in the onboarding of a new client when necessary

Proactively monitor and communicate campaign performance to immediate stakeholders

Assess, investigate, and resolve campaign issues and poor performance

Produce insightful reports (ad hoc and scheduled) for the allocated channels

Initiate discussions with managers on growth strategies

Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns

Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively

Reach out to senior support immediately and proactively when across arduous issues

Client Communication & Team Management (20%)

Champion ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns

Working with sales team to educate them on marketing funnel expertise and expectation management

Personal requirement

2-3 years paid social and/or paid search campaign management experience with an agency.

Have a proven track record with getting leads for over 10 SME industries. (please share your portfolio)

Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas

Proficient in tools such as Google Ads Manager, Facebook Ads Manager, Google Analytics, Google Tag Manager, Google Search Console, Looker Studio and etc.

Compensation, benefits & working environment

Gross salary of RM 4,000 - RM 4,500

Annual increment & bonus opportunities

Leadership training and learning opportunities

14 days annual leave, standard medical leave, birthday leave & volunteer leave (if you do volunteer work)

Hybrid working situation - 3 days from office, 2 days from home