Performance Marketing Specialist

Synagie; Selangor; Hybrid; MYR 40,000 - 60,000; Full time

Job summary

An eCommerce solutions provider in Selangor is seeking a Performance Marketing professional to develop and execute marketing strategies. This role involves managing campaigns across various platforms including PPC and SEO, and requires strong analytical skills for data-driven insights. Ideal candidates should have experience with Google Ads and excellent communication abilities. The position offers a hybrid work setup, combining onsite and remote work for flexibility.

Qualifications

• Minimum 1 year of experience in digital advertising.
• Proven experience with mid-large budgets.
• Strong analytical skills translating data into insights.

Responsibilities

• Develop and execute e-commerce performance marketing strategies.
• Implement campaigns across PPC, SEO, and social media.
• Optimize budgets for maximum ROI.

Skills

Digital advertising campaign development

Google Ads management

Analytical skills

Stakeholder collaboration

Communication skills

Job description

Synagie is an eCommerce company that provides end-to-end commerce enablement solutions to businesses selling online and offline. Our mission is to simplify commerce and make it easier for brands and businesses to sell online. Established in 2014, our clients include some of the world’s leading MNCs in the consumer goods sector and SMBs who are looking to simplify the complex commerce process.

Job Description

Performance Marketing

• Strategic Planning: Develop and execute comprehensive e-commerce performance marketing strategies and media plans with clear KPIs aligned with client’s business objectives and targets.
• Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.
• Budget Management: Assist in managing marketing budgets, optimizing spending to achieve maximum ROI based on performance metrics
• Data Analysis: Utilize analytics tools to monitor and analyze campaign performance, extracting actionable insights to optimize strategies and drive continuous improvement.
• Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies
• Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimizations.

Client Management

• Collaborate with internal and external stakeholders to ensure the successful implementation of content marketing strategies & projects
• Build long-term relationships with clients to develop a trusted advisor relationship.
• Manages client expectations and delivery across all campaigns
• Track and measure the delivery and campaign performance for actionable post-mortem reports, providing meaningful insights and identifying future revenue opportunities.

Administrative

• Manage and ensure billings and payment accuracy.
• Documentation and archival of campaign post-mortem and compilation of campaign performance benchmarks.

Qualifications

• Minimum 1 year of relevant experience developing and executing successful digital advertising campaigns and managing Google Ads accounts and campaigns.
• Proven experience in managing projects with mid-large budgets
• Strong analytical skills with the ability to translate data into actionable insights.
• Able to negotiate, influence and collaborate with internal and external stakeholders
• Excellent written and verbal communication skills in English
• Ability to work independently with minimal direction, seeking coaching and guidance as needed.

Work Setup: Hybrid (thrice a week onsite, 2x WFH)